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Thrill seekers visiting the ruins of the Chernobyl Nuclear Power Plant in Ukraine may soon be able to take a piece of the site's radioactive history home with them — in their livers.
A team of scientists from the U.K. and Ukraine have just produced the first bottle of what they're calling Atomik vodka: artisanal spirits made from water and grain harvested in the reactor's once-forbidden exclusion zone.
Though the 1,000-square-mile (2,600 square kilometers) zone surrounding the plant was initially declared uninhabitable by humans for 24,000 years following the 1986 meltdown, the makers of Atomik assured BBC News that their product is no more radioactive than any other liquor on the market.
OK. Sure. If they say so. Would anyone drink the stuff?
Further down in the article it says that testing has shown the vodka isn't radioactive, although it would be better to see the results from an independent source.
But only because it's an idiotic sales gimmick. What would be the point?
As for the whole 'But what if it's radioactive!!!' hysteria (which is precisely the sort of there-is-no-bad-publicity these marketers were aiming for), please. People get all freaked out by 'radioactivity' when they're almost all entirely ignorant of it. Everything is radioactive. You are. So am I. That's how, hundreds of years from now, our bones could be carbon-dated - just one of the many radioactive isotopes within all of us is carbon-14. Every use Pepto-Bismol? It's radioactive (there are no stable isotopes of bismuth).
The point is that there isn't a binary radioactive/not-radioactive reality. Of course, there is such a thing as too much radioactivity. But that is the issue, not the silly notion of avoiding radioactivity altogether, which is impossible.
Interesting. Just yesterday, or the day before, we were watching BBC news, and this story was being covered.
I came away from it thinking I'd be willing to try it. I know it wouldn't be radioactive.
Wildlife is thriving in the area, and there ARE some people who live in the area. They're hoping that the vodka takes off, and maybe it'll provide some jobs for people in the area.
Ever been so drunk you missed the urinal when taking a whizz? Drink this stuff and your pee will glow in the dark. No more wet shoes and sloshy floors.
No. I don't like this type of sick marketing gimmick.
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