What is so great about King Soopers? (broker, buyers)

[proveick]

If the King thinks is Sooper than nuf said. RP

[vegaspilgrim]

Just pointing out the obvious here, but King Soopers is a not a local company. It's just another brand name for Kroger, which operates supermarket chains all over the country. Exact same store as Smiths, Ralphs, Frys, City Market, Dillons, Fred Meyer, and Kroger, depending on what region of the country you're in.

[davidv]

Originally Posted by vegaspilgrim

Just pointing out the obvious here, but King Soopers is a not a local company. It's just another brand name for Kroger, which operates supermarket chains all over the country. Exact same store as Smiths, Ralphs, City Market, Dillons, Fred Meyer, and Kroger, depending on what region of the country you're in.

It's not a local company, but it's not a national company either. Like many businesses, it started here and was bought by larger chains, but the fact that it kept its identity through the transactions is one of the reasons why it has such a loyal following. King Soopers are found only on the Front Range, and so people here identify with and love the company. Safeway and Albertsons stores are considered "national" chains by many here and therefore not as in touch with what Coloradans want.

It's brilliant marketing if you ask me.

[zenkonami]

Originally Posted by davidv

It's not a local company, but it's not a national company either. Like many businesses, it started here and was bought by larger chains, but the fact that it kept its identity through the transactions is one of the reasons why it has such a loyal following. King Soopers are found only on the Front Range, and so people here identify with and love the company. Safeway and Albertsons stores are considered "national" chains by many here and therefore not as in touch with what Coloradans want.

It's brilliant marketing if you ask me.

I'm not sure how much identity King Soopers has held on to. I hadn't seen it in it's pre-Kroger days, but they are pretty identical to every Kroger, Fry's, Ralph's and Smith's I've ever been to. They keep the name because it provides the illusion of continuity and localism, but the substance is certainly no different from it's cousins.

[davidv]

Originally Posted by zenkonami

I'm not sure how much identity King Soopers has held on to. I hadn't seen it in it's pre-Kroger days, but they are pretty identical to every Kroger, Fry's, Ralph's and Smith's I've ever been to. They keep the name because it provides the illusion of continuity and localism, but the substance is certainly no different from it's cousins.

You are probably right, but the illusion of continuity and localism is all they need to keep the loyal customers of the Front Range while also serving as a comfortable store for people from other areas who shopped at Krogers, Fry's Ralph's and Smith's.

[Timmyy]

Going to KS in a few minutes. I agree with a previous post about the one off of wildcat and MacArthur in Highlands Ranch. The parking lot sucks but that is the norm for any parking lot in the metro area.

[Count David]

Originally Posted by davidv

You are probably right, but the illusion of continuity and localism is all they need to keep the loyal customers of the Front Range while also serving as a comfortable store for people from other areas who shopped at Krogers, Fry's Ralph's and Smith's.

I stopped at Loaf N Jug in Eagle today, and was surprised that they asked me for my Sooper Card. I thought I was in City Market country (I was, there is only City Market in Eagle, but does CM use (and call it) the Sooper Card too?).

[livecontent]

Originally Posted by davidv

You are probably right, but the illusion of continuity and localism is all they need to keep the loyal customers of the Front Range while also serving as a comfortable store for people from other areas who shopped at Krogers, Fry's Ralph's and Smith's.

That is exactly correct. It makes a great deal of sense to continue the attachment of the store to a local area and establish some sort of comfortable familiarity. King Soopers was founded in Arvada on the site of the brand new library in Olde Town. Before Loyd King died, he was at the opening of the King Soopers at 64th and Sheridan which is close to the location of the original store. The strip shopping center is called appropriately the Loyd King Center. I live within walking distance of this store and I do feel a sense of customer loyalty.

Even though King Soopers is owned by Kroger, it still maintains a large distribution center, bakery and a dairy with a headquarters staff in Denver. It used to be just off West Alameda but much has moved to the new commercial development at Stapleton.

Livecontent

[cowboyxjon]

I've warmed up to King Soopers. I never liked the one at Monaco and Leetsdale until I moved to the area and started shopping there because the prices are generally better than Safeway, at least for the items that I routinely buy. I do like that they have a lot of Colorado produce and vegetables when its in season.

[DOUBLE H]

Originally Posted by David Aguilar

I stopped at Loaf N Jug in Eagle today, and was surprised that they asked me for my Sooper Card. I thought I was in City Market country (I was, there is only City Market in Eagle, but does CM use (and call it) the Sooper Card too?).

I know the store David, it's happened to me a time or two myself. Eagle is pretty much the halfway point between Grand Junction and Denver.

I go to Denver monthly and there's been times I've picked up a few things at Kings and used my City Market card. Usually the store I patronize the most is on south Broadway and Littleton Blvd. as my mom lives near there (I worked in that store for a year and a half in the mid 60's.) I shop at the City market in Fruita for the most part and a lot of King Soopers brand food is sold at the store.