Maserati moving U.S. headquarters to Detroit suburb (Lansing, Pontiac: 2013, houses)

[usroute10]

Maserati's U.S. HQ said to be moving to defunct Chrysler Museum in Auburn Hills

Maserati is headed to Auburn Hills offices

https://www.usatoday.com/story/money...urb/100393894/

This is great news for the Detroit area. It will bring high-income earning, highly educated, and highly skilled professionals, and their families, to the area. Maserati is a subsidiary of Fiat-Chrysler.

**It would be my dream of dreams if they could build a new Chrysler Museum in "downtown" Highland Park as the start of an effort to revitalize Highland Park's little business district. Chrysler was headquartered in HP for over 70 years. I know it will never happen, just a fantasy.**

[Geo-Aggie]

Originally Posted by usroute10

...

**It would be my dream of dreams if they could build a new Chrysler Museum in "downtown" Highland Park as the start of an effort to revitalize Highland Park's little business district. Chrysler was headquartered in HP for over 70 years. I know it will never happen, just a fantasy.**

Why not?

The Woodward corridor is hot, pretty much from Campus Martius to the Pontiac loop. I know HP is a dumpster fire today, but Midtown wasn't exactly booming 20 years ago, and I doubt many saw the revitalization of Midtown/Cass coming. Even New Center has started to get on the action of being less terrible in recent years and Boston-Edison is becoming a popular place for people with moderate incomes to move. North End is still a bit of a dumpster, but at least it's no longer on fire and seems to attract more residents than it bleeds.

Go a mile west from HP and you've got University District, Martin Park. A half mile east puts you in Hamtramck. A mile north and you're in Palmer Woods which is objectively nicer than most suburbs. You've even got some new construction in Chaldean Town, which in my opinion isn't a nice place by any stretch of the imagination. Two miles north puts you into Ferndale, which is quickly becoming too expensive for the gentrification-types of the last 5 years.

Now I agree, Highland Park has a loooooonnng way to go and I probably won't even live in Metro Detroit by the time I'd feel comfortable going for a walk there, but you send a light rail up Woodward to 10 Mile (or further), increase police presence around the station/track due to presence of suburbanites, and I guarantee you Highland Park becomes the next place to see some surprising improvements and I think your Chrysler Museum would be a great reason to get off the HP stop and spend some money at the local shops and restaurants which would open due to market demands.

[brodie734]

Now if only we can get some of the other European luxury car makers to abandon New Jersey in favor of Michigan... even as a dyed-in-the-wool liberal I would be okay with our Republican overlords in Lansing offering some incentives to make it happen

[BayAreaHillbilly]

https://www.youtube.com/watch?v=PPCF2tCtab8

[DTWflyer]

While its good news to see corporate relocations into Michigan this does need to be put in some perspective.

Maserati is a subsidiary of FCA and all thats really changing is their US-based offices which really only compromises mostly sales, marketing, customer service, and dealer services is relocating to the same campus as FCA. All of the manufacturing, R&D, and core of the brand is based in Italy. They are a low-volume luxury brand.

At best we are talking maybe ~100 employees, and its debatable how many will actually take the transfer to MI from NJ depending on their personal situation or they will be filled by existing Michigan based resources. Whenever there is a major relocation a sizable percentage won't relocate due to personal reasons (e.g. up-rooting their families, houses, spouses jobs, etc.)

Its more of a "prestige" thing to pat on the back if anything.

[usroute10]

Originally Posted by DTWflyer

While its good news to see corporate relocations into Michigan this does need to be put in some perspective.

Maserati is a subsidiary of FCA and all thats really changing is their US-based offices which really only compromises mostly sales, marketing, customer service, and dealer services is relocating to the same campus as FCA. All of the manufacturing, R&D, and core of the brand is based in Italy. They are a low-volume luxury brand.

At best we are talking maybe ~100 employees, and its debatable how many will actually take the transfer to MI from NJ depending on their personal situation or they will be filled by existing Michigan based resources. Whenever there is a major relocation a sizable percentage won't relocate due to personal reasons (e.g. up-rooting their families, houses, spouses jobs, etc.)

Its more of a "prestige" thing to pat on the back if anything.

But in addition, it brings 100 more high-paying jobs to the area, which increases demand for housing, retail, restaurants, and etc. It is increases the need for educated, skill professionals. (I know it's only 100 jobs, but still).

This is exactly the kind of company relocations we need in the area. We have so much of the "musical chairs" thing going on, with companies moving from the suburbs to downtown, or from the city to the suburbs. It's refreshing that some jobs were poached from another state. Hopefully, more poaching can be accomplished by the Detroit Metro. We have had our share of re-locations to other states in the last several years (Cadillac, Comerica, Pulte Homes, Honey Baked Ham)