Benefits of DTC pharma advertising (buy, company, stock, profit)
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Okay, thought experiment time. Preferably without getting into opinion or editorializing, list all potential benefits of advertising prescription drugs directly to consumers (DTC) and explain your answer(s).
Discussion to follow some reasonable number of replies to the actual question.
Okay, thought experiment time. Preferably without getting into opinion or editorializing, list all potential benefits of advertising prescription drugs directly to consumers (DTC) and explain your answer(s).
Discussion to follow some reasonable number of replies to the actual question.
I will start with the two most obvious ones:
Increase pharma manufacturer profit.
Increase consumer awareness of drug.
Can you first explain why you think these are benefits?
I'd argue the average consumer isn't informed enough from a medical standpoint to benefit from increased awareness of drugs. Increased pharma profits aren't necessarily a benefit, depending on what behavior that profit drives the pharma company towards.
Can you first explain why you think these are benefits?
I'd argue the average consumer isn't informed enough from a medical standpoint to benefit from increased awareness of drugs. Increased pharma profits aren't necessarily a benefit, depending on what behavior that profit drives the pharma company towards.
Thanks for playing. You might want to go look up "editorializing."
It's hard to comment further without editorializing.
But, I will add a couple of other benefits:
-the revenue from those ads seems to be keeping some magazines afloat, especially those aimed at women and older people.
-a subset of making consumers more aware, but for some conditions that people are reluctant to discuss, even with their doctor or close friends (depression, incontinence, sexual dysfunction) consumers may be made aware that there's a name for what they have and their are remedies.
Well, I suppose a patient might ask their doctor for the advertised drug.
Maybe the doctor will give it, maybe not. But the tv watcher can't go and buy the drug on their own, so I doubt that the ads have much real value.
Maybe it is a program to keep stock prices up.
They can have value in certain circumstances.
-For something like birth control, that is elective and most women go to the doctor with a specific method/type in mind. Advertising can help a woman think about a specific option she might not have otherwise considered.
-For new drugs for conditions that haven’t had many new drugs/changes in years. For example, there was no treatment designed for preventive migraine treatment until recently and people tend to only have limited success with the other treatments that have been found to have benefit for a portion of migraine patients. Seeing an ad for the new drug might encourage the patient to go back to the doctor to see about trying it if they have already tried the other preventives and have had no luck. That said, the requirements for those drugs are pretty severe migraines, so a person with that condition would likely be under the care of a neurologist as it is.
I did not learn anything about the advances in allergy treatment from my physician, so yes, I am a big fan of alternative sources of information.
Another way to look at it. When you vote, how much do you know about Donald Trump, Bernie Sanders and Joe Biden, compared to the people running for the state board of education? How will you be able to make an informed choice for state board of education, when you know nothing about the candidates?
Thanks for playing. You might want to go look up "editorializing."
So do you not have an answer? You're starting this thread with pretty large assumptions. Why should I take it seriously if you aren't willing to explain your original post?
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