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Old 07-01-2008, 09:07 PM
 
69,360 posts, read 57,147,172 times
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Quote:
Originally Posted by SmerkyGrl View Post
Bad marketing strategy. Oh well. Too bad so sad.
Yes, I looked at a starbucks franchise several years ago. Family kept trying to convince me about how great a deal they would be, and I kept telling people Starbucks was a fad..
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Old 07-01-2008, 09:50 PM
 
3,460 posts, read 5,072,134 times
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Quote:
Originally Posted by ChicagoRon View Post
eliminate as many as 12,000 full- and part-time positions
Starbucks was named number 7 in Fortune's 100 best companies to work for.
100 Best Companies to Work For 2008: Starbucks snapshot | FORTUNE
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Old 07-01-2008, 09:58 PM
 
Location: Boise, ID
1,356 posts, read 5,592,974 times
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Quote:
Originally Posted by pghquest View Post
Yes, I looked at a starbucks franchise several years ago. Family kept trying to convince me about how great a deal they would be, and I kept telling people Starbucks was a fad..
I agree Starbucks was a fad. They had an unsustainable business model. They charged too much. They had way too many stores. They provided full benefits to part-time employees. It was all about the image. At some point it becomes the chic becomes ordinary and people move on. It was only a matter of time before they ran into trouble.
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Old 07-01-2008, 10:15 PM
 
Location: Charlotte, NC (in my mind)
7,946 posts, read 15,403,590 times
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Quote:
Originally Posted by Niners fan View Post
I agree Starbucks was a fad. They had an unsustainable business model. They charged too much. They had way too many stores. They provided full benefits to part-time employees. It was all about the image. At some point it becomes the chic becomes ordinary and people move on. It was only a matter of time before they ran into trouble.
Yeah, something is no longer chic when its in every dot on the map in the USA. As I said before, Krispy Kreme killed their brand the same way. Starbucks will probably close stores until there are just a couple left in every city. The small towns will lose them entirely.
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Old 07-01-2008, 10:18 PM
 
Location: Los Angeles Area
3,306 posts, read 3,557,114 times
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I actually think Starbucks is still good in their original target market - urban areas. Its their expansion into the suburbs and that was a mistake. If I had to guess they will slowly decline into what they should have been - an urban coffee shop.
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Old 07-01-2008, 10:23 PM
 
Location: Charlotte, NC (in my mind)
7,946 posts, read 15,403,590 times
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Quote:
Originally Posted by Humanoid View Post
I actually think Starbucks is still good in their original target market - urban areas. Its their expansion into the suburbs and that was a mistake. If I had to guess they will slowly decline into what they should have been - an urban coffee shop.
Suburbs are fine as long as they are in the right development and there isn't one on every corner. Thinning of the suburban herd is needed. Small towns were the biggest mistake. On I-40, I see billboards advertising Starbucks in towns of 9,000 people. These aren't suburban towns either, these are far from any metro area.
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Old 07-02-2008, 01:13 AM
 
655 posts, read 758,004 times
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The thing most here have overlooked is that for unskilled work, Starbucks was huge. It provided livable wages to tens of thousands of lower middle class Americans. A starting wage at most starbucks was about $12 an hour. Not bad for making a cup of frothy coffee. Plus they offered a very lucrative benefit package that offered a family health care plan, 401K and even retirement. The average person who worked at Starbucks for 5 years made a salary of over $30,000 yearly, plus medical, dental vision. etc.

I never used Starbucks, I have a $2000 Italian espresso machine and have made my own lattes for years at about 25 cents each. BUT my point is, all those jobs are lost and what are those people going to do? Just add more and more pressure to blue collar workers and jobs, thus lowering the wages and benefits for us all even further. The reverse trickle down affect is well under way folks. Watch, listen, learn, history is repeating itself right before you eyes! What history you ask? The great depression. Fasten in tight, it's going to be a wile ride..........
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Old 07-02-2008, 01:37 AM
 
Location: Sherman Oaks, CA
6,334 posts, read 15,794,318 times
Reputation: 8532
I was never a big of Starbucks. I make my own coffee every morning before I go to work; it's because I don't like the taste of coffee that much, so I don't make it very strong. And yes, Starbucks is expensive, and ordinary now to boot. Then again, I'm not into trends and fads, anyway. I am sorry, though, about the 12,000 layoffs coming.
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Old 07-02-2008, 04:49 AM
 
893 posts, read 502,144 times
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I love their frappuccinos nobody does a frozen drink like Starbucks. Hopefully they won't kill the one in my Target
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Old 07-02-2008, 05:08 AM
 
3,269 posts, read 9,076,659 times
Reputation: 2011
There are four in and around a mall near me. I think they can safely close three of them and still be alright. I'm not sure what their planners were thinking but four in and around one regular size mall...give me a break.
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