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I vividly remember, a dozen years ago, standing in the parking lot of an anonymous San Jose (I thought it was Campbell at the time), Calif., office complex.
Great article. I love to see how companies innovate.
I agree about the novelty of the auction wearing off. I am much more likely to "buy it now." In fact, I am more likely to use Amazon for mainstream purchases. I am more likely to use eBay for collectibles and more eclectic things.
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