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Old 12-30-2008, 09:05 AM
 
Location: Hope, AR
1,505 posts, read 2,854,766 times
Reputation: 248

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I've noticed that their TV commercial is back in heavy rotation (it's a commercial with a bunch of people talking about the Times, with weird music playing in the background--some of you may have seen it). Are they having circulation problems now?
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Old 12-30-2008, 10:02 AM
 
28,453 posts, read 73,459,854 times
Reputation: 18485
Every firm that relies on printing information on paper and selling ad space is hurting. From tiny little publications for small town to the NYTimes, WSJ, Chicago Tribune all are in BAD shape...
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Old 12-30-2008, 10:15 AM
 
Location: Apple Valley Calif
7,474 posts, read 20,680,705 times
Reputation: 5629
Newspapers are "Yesterdays News..!" They are all dying because of the computer..... Newspapers are obsolete... They have been slowly dying for years, and their demise is speeding up rapidly as it heads downhill..
As far as the Times goes, it couldn't happen to a better group of people....
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Old 12-30-2008, 12:09 PM
 
Location: Houston, TX
17,031 posts, read 27,555,651 times
Reputation: 16212
Quote:
Originally Posted by chet everett View Post
Every firm that relies on printing information on paper and selling ad space is hurting. From tiny little publications for small town to the NYTimes, WSJ, Chicago Tribune all are in BAD shape...

Yep. Every city that has print media is suffering and trying to figure out how to survive in the digital world. I expect that will be the next industry to have massive layoffs if they haven't already. I think its one reason the Chicago Trib sold the Cubs.
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Old 12-30-2008, 12:27 PM
 
28,453 posts, read 73,459,854 times
Reputation: 18485
Tribune company still has not found a buyer for Cubs.

Layoffs are not going to help the newspapers, they are massively thinned out already. Their revenue model has not been updated to match the things that really hurt them. Yes, websites are stealing eyes, but not much revenue. The salvation will come if / when they figure out that people want SERVICE wrapping around the classified buying experience. Ebay and Amazon model generate cashflow NOT "craigslist". Throw is some decidedly NOT family friendly stuff (porn) and the eyes would be all over the new sites.

Of course their are other ways to make it work too -- most of the "political sites" are utterly without standard. Once upon a time the "yellow journalists" made that work too, the way out of that swamp is by getting the REAL value-added stuff correct. Different kinds of people out to be targeted with different kinds of newspapers and websites and the marketers could use THAT to sell a whole new class of advertising. "Narrowcasting" is an idea that has HUGE potential and google's use of AdWords and it HUGELY variable pricing is something that the newspapers JUST DO NOT GRASP -- to them "space is space". Very very very wrong. They need to use smarts to get the RIGHT ads in front of the RIGHT readers, just like google does and they could have so much cashflow that they would not know how to spend it all...
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Old 12-30-2008, 01:26 PM
 
Location: Knoxville, TN
2,172 posts, read 6,994,621 times
Reputation: 1527
The New York Times company is in trouble. I read something on it a couple of weeks ago.
Bloomberg has this up today:

New York Times Co., facing a 60 percent drop in its stock price in 2008 and a $400 million debt repayment, is pursuing asset sales almost a year after its biggest investor demanded changes to the business.
New York Times is seeking a buyer for its 17.5 percent of the holding company for the Boston Red Sox baseball team, according to a person with knowledge of the discussions.
More of the story here:
Bloomberg.com: U.S.

Newspapers companies are a lot more than just newspapers. They own substantial real estate, newspaper chains, news services, magazines, TV and radio stations (not in the same market, FCC got into that many years ago, but papers swapped stations with other papers to get around it.)
New York Times Company : Company : Business Units
The big papers also have to deal with some powerful unions. Most are carrying hefty pension payouts because of the unions: printers, truckers, even reporters are covered. When they cut back staff due to modernization (got rid of linotypes, reduced pastup staff back in the 70s and 80s) they were had to pay huge sums to lay off people.
Circulation does not pay for the paper. It is only important because ad rates are based on number of readers. If readership drops, so does ad revenue. Ad revenue is what pays for newspaper operations.
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Old 12-30-2008, 02:24 PM
 
Location: WA
5,471 posts, read 21,908,282 times
Reputation: 6157
Yes, they have a negative net worth and serious debt problems...

"NYTCo's operations and debt-service payments are also now consuming more cash each quarter than the company generates. (The company borrowed an additional $25 million in Q3 to fund these losses). Unless NYTCo makes major cost cuts and/or sells or shuts down money-losing divisions, therefore, the picture will only get worse."
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Old 12-31-2008, 04:28 AM
 
20,350 posts, read 18,358,306 times
Reputation: 11298
My local newspaper is renovating and expanding its printing cpabalities. Granted it's only got maybe a 60 thousand copy daily printing circulation, but it is better than much larger cities papers I've read. I think the key is to stop printing propaganda and slanted editorials and start printing news.
Also large cities are becoming more and more illiterate when it comes to printed information, newspapers, library patronage, etc. That can't help. Maybe smaller papers serving targetd readers, like cable news versus network news, is an option.
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Old 12-31-2008, 06:20 AM
 
Location: Hope, AR
1,505 posts, read 2,854,766 times
Reputation: 248
The TV commercial they are playing now has existed for years. I was wondering if they don't have the money to create a new one.
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Old 12-31-2008, 03:22 PM
 
706 posts, read 1,187,434 times
Reputation: 438
Newspaper have been declining for years. The big cuts in advertising budgets has only served to accelerate their demise.
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