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Yes, it's a scam. You buy what amounts to common ordinary fiber, put it in water, and drink it. In order to buy it, you have to click on an "agreement" that you acknowledge that it might or might not work, and that whether or not it works for you is dependent on you, not the product. And - you agree that if it doesn't work, you won't say anything bad about it anywhere, or they will sue you for defamation and libel.
And - you get to pay $480 for the privilege of all that.