For the last 18 months, the folks at Levi Strauss & Co. studied women around the world, conducting thousands of interviews and looking at 60,000 body scans of women in 13 countries.
The company says the result -- besides confirmation that for women, jeans shopping ranks right up there with buying bras and bathing suits -- is a new global denim program that, by taking their curves into account, will provide nearly any woman a five-pocket pair of jeans that feels custom fit to her shape.
Levi's new jeans throw women some curves | All The Rage | Los Angeles Times
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
