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Old 07-11-2011, 12:37 AM
 
Location: The D-M-V area
13,690 posts, read 17,178,945 times
Reputation: 9567

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I'll say it BOTHERS me that in mascara commercials ALL THE MODELS ARE WEARING FAKE LASHES!

That really grates on my nerves! False advertizing! And they've been doing it for years!

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Old 07-11-2011, 01:12 AM
 
14,746 posts, read 23,715,125 times
Reputation: 27747
Quote:
Originally Posted by LuckyGem View Post
I'll say it BOTHERS me that in mascara commercials ALL THE MODELS ARE WEARING FAKE LASHES!

That really grates on my nerves! False advertizing! And they've been doing it for years!

OMG! That is SO funny -- when I read the thread title the first thing that came to mind was mascara ads.

The second thing is all the 14 year olds they use to advertise anti aging skin care (and still airbrush the hell out of!!) -- of course they look great!
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Old 07-11-2011, 08:18 AM
 
3,331 posts, read 8,752,138 times
Reputation: 2544
Many hair product commercials feature women wearing wigs. I pretty much trust 0% of any advertisement I see!
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Old 07-11-2011, 08:25 AM
 
Location: The Hall of Justice
25,906 posts, read 40,054,999 times
Reputation: 42668
Quote:
Originally Posted by Tallysmom View Post
OMG! That is SO funny -- when I read the thread title the first thing that came to mind was mascara ads.

The second thing is all the 14 year olds they use to advertise anti aging skin care (and still airbrush the hell out of!!) -- of course they look great!
Ha, I remember a commercial for "firming" lotion, and the model was some skinny 20-year-old. Look, Ma, no cellulite!
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Old 07-11-2011, 08:26 AM
 
Location: Woodbridge, Virgina
191 posts, read 336,061 times
Reputation: 122
What bothers me

* Lack of ethnicity with models
* Lack of average models
* Lack of different size/weight models

The industry is cold, has a desired look, and fake to sum it up
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Old 07-11-2011, 08:37 AM
 
Location: Land of Thought and Flow
8,323 posts, read 14,411,184 times
Reputation: 4928
Quote:
Originally Posted by LuckyGem View Post
I'll say it BOTHERS me that in mascara commercials ALL THE MODELS ARE WEARING FAKE LASHES!

That really grates on my nerves! False advertizing! And they've been doing it for years!

To be fair, good mascara can make fake eyelashes even fuller/thicker...?

As for the airbrush/phototouched ads for "beautiful skin", at least they're not this bad at touching up beauty.
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Old 07-11-2011, 10:27 AM
 
2,502 posts, read 3,430,995 times
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The fake eyelashes thing bugs me too. Idk what someone above me is talking about. There are advertisements with different ethnicities. Not all of them are just one race or ethnicity.
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Old 07-11-2011, 10:29 AM
 
32,524 posts, read 34,370,307 times
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I'm glad people are aware of this. I have two family members who are professional photographers and I know that pretty much everything that is in print is touched up, smoothed over, air blown, colored, tweaked, slimmed down, shadowed and enhanced. Photoshop makes it easier but it begins in the studio with the camera itself and how the models are lit and made up. And the with the undergarmets they are wearing, lol.

It makes me more than slightly nuts that women (especially) see these photos and hold up the models as the epitome of beauty. I see it on this forum a lot. Nobody looks like those women in real life. Those women don't look like that in real life.
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Old 07-11-2011, 10:39 AM
 
Location: Woodbridge, Virgina
191 posts, read 336,061 times
Reputation: 122
There are advertisements with different ethnicities. Not all of them are just one race or ethnicity. Sure if you say so.....
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Old 07-11-2011, 12:33 PM
 
14,746 posts, read 23,715,125 times
Reputation: 27747
Quote:
Originally Posted by DewDropInn View Post
I'm glad people are aware of this. I have two family members who are professional photographers and I know that pretty much everything that is in print is touched up, smoothed over, air blown, colored, tweaked, slimmed down, shadowed and enhanced. Photoshop makes it easier but it begins in the studio with the camera itself and how the models are lit and made up. And the with the undergarmets they are wearing, lol.

It makes me more than slightly nuts that women (especially) see these photos and hold up the models as the epitome of beauty. I see it on this forum a lot. Nobody looks like those women in real life. Those women don't look like that in real life.
Dove did a whole campaign around this -- and it was pretty amazing. They'd show the woman -- nice looking woman with freckles in a t-shirt and then made her up, dressed her up, lit her, did the photo shoots and photoshopping, and slapped it up on a billboard in about 3 minutes..... and when it was done, she was totally not her anymore.

It so sad the negative body images we have.... at one of my local department stores, I was walking though the junior department to get to the restrooms, and overhead this girl tearfully say to her friend that she was a cow and she'd never find clothing that fits..... I turned expecting, well -- a heavy girl. Nope -- a size 2.....
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