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I shop at all of these stores depending on what I'm purchasing. High end and middle end for clothing. Been to Walmart twice in my life. Once to shop, the next time to return the junk (3 out of 5 items broke within a week).
I always thought Macy's was high-end ,lol, I would always feel so fancy going into there leaving with my nose up in the air and flicking my non-existent hair.
Agree w/switching J.C. Penney and Sears. Penney's has larger selection of higher quality clothing, shoes, & accessories than Sears, with the exception of Sears having Land's End.
Nordstrom, and perhaps Von Maur and Lord & Taylor, are upper-middle end.
Macy's and Dillard's are middle-end.
JCPenney, Sears, and Kohls are lower-middle end.
Target, Kmart, and Walmart, if considering a traditional department store, are low-end.
The hiearchy from high-end to low-end correlates with the number of locations each brand of store has.
Macy's confuses a lot of folks because the brand name has historical prestige and well, a lot of history. Nowadays, though, I don't think you can get any more middle of the road than Macy's, and I think Macy's can appeal to just about everybody.
~MoKan
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