I'm Gen Y and I don't like the total removal of body hair trend. I don't consider it more hygienic nor even aesthetically preferable. The effects on the skin from waxing or shaving are especially not desirable, especially in some regions.
The nether regions sans pubes is like a face without eyebrows - just weeeeeeird.
The hair is there for a reason too - chafing is one factor
.
I also think some chest hair on a man can be sexy (although preferably not a rug).
I'm sufficiently brainwashed to prefer shaven armpits & legs for women, but I wouldn't even call women who go all natural gross. It's not any less natural for us to have hair there than men.
And I draw the line at back hair on men. Again, maybe I'm brainwashed, but never going to be into that.
There
are subcultures of my generation that have embraced beards again. It really depends on the guy to me, and the style of beard.