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Don't most people choose their parkas/winter coats for warmth? If you looked, you'd see as many Columbia, Cabelas, or Patagonia jackets as any other "brand." Why would you even pay attention to what brand outwear someone else is wearing?
Yes...living in a cold state, practicality is paramount. Actually around her serious cold weather brands also include Frabill, Cargill and Sitka.
Because, you know, cold weather brands are not just fashion accessories for some of us. We actually have cold weather and go out and DO STUFF instead of staying hunched over a computer monitor fretting about what brand names other people are wearing.
I have three, and, gasp! A Carhartt jacket too! And....I recently bought a vest at Cabelas!
They all match my Ugg boots, and my sporty Sorel boots, which I wear with my red flannel plaid Elmer Fudd hat. In Montana, and...I fit right in with everyone else...
I thought it was ssoooo 2005? Do people still wear North Face jackets where you live?
Some clothing styles and brand names actually last a decade or even two, let alone eight years and especially where jackets and casual clothing are concerned.
My wife wears her North Face 5 days a week, from October until May. But I think it's from 2003. Next summer she'll have it dry cleaned and it'll be good for another decade. Does she win a prize?
There is a North Face retailer in my old neighborhood, a higher end shopping district, and it appears to do booming business year after year. Not my style, I'm exclusively a pea coat wearer...but they are definite big sellers.
Bogner was it when you met him on the slopes upon occasion. If you live in a cold enough corner of the US the label will not keep you warm and it does not matter if it is so 70s.
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