Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?
LONDON, United Kingdom — Against the backdrop of a 22-foot screen playing lush campaign and runway videos, impeccably dressed staff members sit with shoppers at Burberry’s high-tech Regent Street store tapping customer profiles onto their iPads. The flagship is arguably the world’s most technically innovative store and the brand’s much-discussed strategy to integrate the digital and physical worlds has set a bar for retailers everywhere.
More here:
[url]http://www.businessoffashion.com/2014/06/store-tech-sales-driver-hype.html[/url]
I think young shoppers might be more open to using all the interactive tools... they're so used to using interactive stuff on the Web like Polyvore, sites where you can "try on" items etc.
Does it sell more merchandise? Good question.
I think having slick hi-tech displays does work to a point, in that it gives a store an upscale, hi-tech image. So luxury brands will probably have to invest more in this type of thing to stay competitive and maintain their image as cutting edge. When I see a computerized display from the street of a big city, it is very eye-catching.
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
