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Old 09-08-2014, 04:32 PM
 
Location: Coastal Georgia
50,366 posts, read 63,948,892 times
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Ok, so they have this 50-something woman dancing around in tight pants. Does this make you want to go to Chico's to buy clothes because you want to be a cougar, too?
Not me.
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Old 09-08-2014, 04:44 PM
 
Location: The New England part of Ohio
24,100 posts, read 32,460,014 times
Reputation: 68319
Quote:
Originally Posted by gentlearts View Post
Ok, so they have this 50-something woman dancing around in tight pants. Does this make you want to go to Chico's to buy clothes because you want to be a cougar, too?
Not me.

Not me either, gentlehearts. I did go to a Chico's once, and I found the clothes to mostly be too flmboyant and voluminous for my taste and diminutive size.They also have a strange sizing system. The smallest, a zero seems to be like an eight, which is too large for me.

Which leaves me wondering - is their target market larger women? Are they a store for plus sized women who don't want to admit it, but have a lot of cash to spend?

I am *not* implying that an eight is anywhere near a "plus size". But the "zero" is larger than a four. Which is strange.

Not a fan of the sill ads - or the clothes. They also don't cater to anyone under 5'7".

They look more "eccentric grandma " than they do "cougar" IMO. For real "cougar wear", check our Chahe. Grrrrrrr.
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Old 09-08-2014, 04:53 PM
 
Location: In a chartreuse microbus
3,863 posts, read 6,295,535 times
Reputation: 8107
I agree about the styles; way too much for me. But the model is really cute. I may be...just a little...jealous.

I always tell my hubby if anything happens to him, the first thing I'm doing is cutting my hair like that. I love it.
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Old 09-08-2014, 08:08 PM
 
Location: southwestern PA
22,584 posts, read 47,649,975 times
Reputation: 48226
Quote:
Originally Posted by sheena12 View Post
They also have a strange sizing system. The smallest, a zero seems to be like an eight, which is too large for me.
Actually their 0 is a 4/6.

They go from 000 (size 0) to 4 (size 20).
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Old 09-10-2014, 06:36 PM
 
Location: Endless Concert
1,764 posts, read 1,671,958 times
Reputation: 3523
I think I've seen their model in ads and the commercial dancing. It's ok I'm not sure why she is dancing because the clothes aren't that exciting.

The first time I walked into a Chicos store I couldn't figure out who they were making clothes for and what time period it was ? Really werid. I felt a little like I stepped back into the 80s with the exaggerated embellishing and cheaply done and a little bit of Lane Bryant boring clothing too. I think they're prices are really high and don't really see the quality to reflect these prices.

I've heard that alot of women like the clothing because they can mix & match and it's easy to put outfits together.
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Old 09-10-2014, 06:43 PM
 
6,720 posts, read 8,388,075 times
Reputation: 10409
My almost seventy year old mom lives chicos. Enough said.

I will say my mom always looks very well put together and they flatter her.
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Old 09-11-2014, 08:13 AM
 
301 posts, read 823,552 times
Reputation: 448
They do have smaller sizes, as Pitt Chick points out. I believe the target customer is the 35/40+ woman. The model with the short blonde hair (yup, sirron, I love her hair, too!) is a retired ballet dancer. I like their styles and patterns - I love their jewelry. I have good luck with the quality of their clothes, especially their Zenergy line and their sizing is very consistent.
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Old 09-11-2014, 08:49 AM
 
Location: Western NY
559 posts, read 1,394,776 times
Reputation: 570
Quote:
Originally Posted by sheena12 View Post
Not me either, gentlehearts. I did go to a Chico's once, and I found the clothes to mostly be too flmboyant and voluminous for my taste and diminutive size.They also have a strange sizing system. The smallest, a zero seems to be like an eight, which is too large for me.

Which leaves me wondering - is their target market larger women? Are they a store for plus sized women who don't want to admit it, but have a lot of cash to spend?

I am *not* implying that an eight is anywhere near a "plus size". But the "zero" is larger than a four. Which is strange.

Not a fan of the sill ads - or the clothes. They also don't cater to anyone under 5'7".

They look more "eccentric grandma " than they do "cougar" IMO. For real "cougar wear", check our Chahe. Grrrrrrr.
Cache? I like some of their clothes.

I don't think I've seen the Chico's ad that the OP mentions.

I went in Chico's once with my mom. I think she tried on some clothes. I don't remember if she bought anything. She doesn't go in there anymore though. When we go to the mall she walks past Chico's.
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