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I just watched a LOreal ad featuring Jennifer Lopez. I'm thinking, when they feature someone who used to be homely, who is transformed by their product, then I might buy it.
Not sure what good it does to show a flawless woman, who is still flawless after using the product.
It actually causes a backlash. Most people dont think they look that good to begin with, and they tend to ignore ignore the commercial and buy what they always do.
Katy Perry looks and acts like a porn star in BOTH beauty ads I seen her in. And Queen Latifah... is just a name now...
No more "Jenny from the block." She used to have a little, now she has a lot... so don't EVER knock 50.
I'd like to think I am not suseptible to this but in reality I'm sure I am.
I can't imagine I'd be as likely to try a certain cosmetic product if the "spokesmodel" blinking & pouting into the camera was Rosie O'Donnell. I DO think I am more resistant to that kind of marketing as I age, though.
Location: Stuck on the East Coast, hoping to head West
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No, not at all. In fact, consciously decide to NOT buy from that company. Also, have you seen the little disclaimers? Mascara commercials and ads actually state in tiny letters that the model is wearing fake lashes.
Not sure what good it does to show a flawless woman, who is still flawless after using the product.
I always wonder what the arrangement is between the product and the spokespeople. I have a hard time believing that someone like Blake Lively is using hair color that you can buy at Walgreens, or that Kerry Washington only uses Neutrogena on her face. These are people who have stylists and makeup artists and aestheticians on call.
Never, I don't watch very many commercials or look at many ads though. What makes me buy the product is how it looks and feels on me, most of the girls used in commercials are not the standard size so you never know how it will actually look on your body.
I just watched a LOreal ad featuring Jennifer Lopez. I'm thinking, when they feature someone who used to be homely, who is transformed by their product, then I might buy it.
Not sure what good it does to show a flawless woman, who is still flawless after using the product.
Probably the theory behind making Ellen Degeneres a spokesperson for Cover Girl.
Do people pay attention to advertising, anyway? Don't they mentally tune it out? I know several people who turn off the sound on the TV when an ad comes on. I think we're so bombarded with advertising in life that we don't notice much anymore.
As for makeup, most brands are never advertised on TV. The expensive designer brands like Lancôme and Estee Lauder, and the health food store brands that avoid toxic chemicals, are never advertised. The few women I've known who wear makeup use those types of brands.
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