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I know we had the discussion about the color forecasts in another thread, and another user and I brought up an interesting point: do these color forecasts really apply to menswear? With several brands, I often see the same colors being brought back from previous seasons, with only a small number of the forecasted colors being released. Womenswear, on the other hand will often have a larger portion of the forecasted colors, with fewer colors from previous seasons available.
I know we had the discussion about the color forecasts in another thread, and another user and I brought up an interesting point: do these color forecasts really apply to menswear? With several brands, I often see the same colors being brought back from previous seasons, with only a small number of the forecasted colors being released. Womenswear, on the other hand will often have a larger portion of the forecasted colors, with fewer colors from previous seasons available.
So, do color forecasts really apply to menswear?
Yes, according to an article I found about the Color Association of the United States, which covers five categories, including menswear:
The CAUS was established in 1915 by a group of textile manufactures. According to Roberts, this was a time when the department-store concept was developing, and they recognized the need for an organization to direct trends so manufacturers were able to produce large quantities of common textiles. Since then, the organization has grown to make up five categories: women’s fashion, menswear, youth fashion, interiors/environment and beauty, which was added in the spring of 2011.
Yes, according to an article I found about the Color Association of the United States, which covers five categories, including menswear:
The CAUS was established in 1915 by a group of textile manufactures. According to Roberts, this was a time when the department-store concept was developing, and they recognized the need for an organization to direct trends so manufacturers were able to produce large quantities of common textiles. Since then, the organization has grown to make up five categories: women’s fashion, menswear, youth fashion, interiors/environment and beauty, which was added in the spring of 2011.
So why with menswear I often see the same colors returning from previous seasons? IZOD and Polo Ralph Lauren seem to do so. This Spring IZOD only has two of the forecasted colors (Ultra Violet and Little Boy Blue); the rest are either brought back from Spring 2017 or are new colors that have never been used by them before.
Is color forecasts like fashion designers guess what color is going to be good?
I don't care what color they're forecasting; I'm not buying Ultra Violet shirts/pants. I google Little Boy Blue, and I already have one, but if they make more and I happen to like/need another shirt/pants, I'll buy it.
And what is wrong with that? My favorite shade of pink is known as Fairy Tale, and I really like both the color and the name.
IMO, no adult male clothing retailer should be using made up, cutesy little kid names for their hues. Its obnoxious and a tad creepy.
Last edited by LLCNYC; 03-21-2018 at 02:43 PM..
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