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Could anyone give examples of once-dead brands that are now making a comeback?
I think the best example is Tommy Hilfiger. Once a dead brand is now the fastest growing brand for PVH.
A lesser example is IZOD, which has seen its ups and downs. The most recent downturn was around 2014-2015, but has been gaining popularity again since 2016.
I wouldn't say any of these brands were dead, just in eclipse for a while. I was always a fan of Tommy Hilfiger, so I'd be happy to see it come back. I'd love to buy some Tommy Hilfiger shirts and pants.
One brand that I wonder if it will make a comeback is Nautica. VF recently sold them to Authentic Brands Group, a company known to try to put new life into faded brands. With the strength of Polo Ralph Lauren and Tommy Hilfiger and IZOD making a comeback, there is a lot of competition in the market.
Interestingly, the brand seems somewhat popular in Puerto Rico.
Last edited by Pink Jazz; 12-30-2018 at 03:07 PM..
It hasn't been that recently, but Converse shoes (the All Stars in particular) seemed very popular a few decades ago, but then faded into partial obscurity until just a few (5 +/-?) years ago.
It hasn't been that recently, but Converse shoes (the All Stars in particular) seemed very popular a few decades ago, but then faded into partial obscurity until just a few (5 +/-?) years ago.
Absolutely. It's been a few years since the Converse All Stars came back, after disappearing for at least a couple of decades.
This has been happening with retro sneakers in general. I saw a pair of PF Flyers earlier this year, a brand that I wore as a kid that hadn't been around in at least a couple of decades.
Though they never fully disappeared, the retro Puma Suede/Clyde/Basket and the Adidas Superstar have also made a comeback. I have pairs of all of them now, after not having seen them for about 20 years.
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