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Because young men and boys socialize more among themselves than among women (and vice versa) and nourish gender identity, and eating fads are generated and intensified in socialization. The "male media" fosters "manly eating" which gets revalidated in socialized male bonding, and the same happens in the "female media".
Same reason that men drink beer and women drink wine. Men hunt and women shop. Men drive without asking directions, women adjust makeup in mirror and criticize driving.
i love them. but then again i am not a marlboro man.
there is a whole lota strange stuff that goes with marlboro man that i dont care for
bring on the brocolli.
OP- where do you get this notion that men don't like veggies? I love them. And most men I know eat their fair share. Seems like a baseless generalization.
Love my vegetables: raw carrots, celery, radish, peppers, tomatoes. And my fruits: grapes, oranges, grapefruit, cherries+++, peaches+++, apricots++++, pears++, apples+++.. and the list goes on and on....
The fruit/veggies aisle of the grocery store is our 1st stop and not because I'm dragging him in that direction either.
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I do like my veggies too! But steak is Number 1! 
