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Old 05-02-2012, 11:19 AM
 
Location: Toronto
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I'm just wondering when this trend started, on advertisements. I myself noticed it in particular with the Activia brand yogurt and other yogurts marketed as "health foods".

Why do marketers go for appealing to women more than men it seems when it comes to selling yogurt in ads and on TV?

Yogurt in many countries (eg. in say Greece) is just a general food that everyone eats and is not related to marketing by gender.
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Old 05-02-2012, 11:21 AM
 
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Late 1970's as I remember as part of the Diet Industrial Complex.
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Old 05-02-2012, 04:44 PM
 
Location: Austin
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Is it akin to something along the lines of "real men don't eat yogurt?" perhaps~
It's probably seen as a small portion, diet food, the flavors are generally sweet and more apt to appeal to a woman. This is a generalization.
I have actually never seen a guy eat yogurt...
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Old 05-02-2012, 06:42 PM
 
Location: Charlotte, NC
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Good question! I have never noticed this. I havent seen a guy eat yogurt either redvelvet709!
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Old 05-03-2012, 06:14 AM
 
Location: Bella Vista, Ark
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Interesting, I have never really thought much about it, but I will say, when I was still working I didnt see many men at work that kept little yoguart cups in the fridge. I don't think I saw one. To this day, even though hubby does get it a few times of week for lunch with a sandwhich or whatever, I don't think he or any other guy in our family, would ever on their own take a container of it out of the fridge and eat it. Some foods just seem to be more guy things and some more girl things.
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Old 05-03-2012, 06:33 AM
 
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Yeah as I read this I also realized I never saw a guy eat yogurt so perhaps they got it right!
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Old 05-03-2012, 06:34 AM
 
Location: Miami, FL
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Good point. I recall when the adverts. featured the very active 100+/- Georgia Russians and hinted it was due to yogurt. Never mind the stamina build up from decades of working outdoors. That was for everyone.

Now it is probiotics etc. Last few years I guess. Since Jaime Lee Curtis started advertisting Activia.

I eat yogurt regularly instead of ice cream. You know mix with fresh fruit.
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Old 05-03-2012, 07:29 AM
 
Location: The Hall of Justice
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1. Osteoporosis affects women more than men. Women are urged to maintain their calcium intake.
2. Yogurt is marketed as healthy food that helps with energy and weight loss.
3. Food marketing in general is geared toward women because we do most of the shopping.
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Old 05-03-2012, 09:09 AM
 
Location: The western periphery of Terra Australis
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Quote:
Originally Posted by JustJulia View Post
1. Osteoporosis affects women more than men. Women are urged to maintain their calcium intake.
2. Yogurt is marketed as healthy food that helps with energy and weight loss.
3. Food marketing in general is geared toward women because we do most of the shopping.
No. 3 is changing fast, was much truer in say the 80s.

As to the OP, I haven't noticed yoghurt being aimed at women in particular or associated with women here.
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Old 05-03-2012, 10:09 AM
 
Location: Toronto
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Quote:
Originally Posted by Trimac20 View Post
No. 3 is changing fast, was much truer in say the 80s.

As to the OP, I haven't noticed yoghurt being aimed at women in particular or associated with women here.
I would say that in Canada I've noticed (could be only subjective judgement), the association between yogurt and women isn't nearly as strong as eg. some people here mention that they've "never seen a guy eat yogurt" which seems a particularly strong statement.

But enough for me to notice (eg. featuring women in the ads, depicting it as a health food that women especially would want etc.). But, in terms of actually seeing men and women consume the food itself, I don't really see it as being gendered too much because for instance, I've seen lots of people of all sorts eat yogurt at the workplace in an office lunchroom.

As well, growing up I also saw many yogurt-type beverages and snacks being marketed to kids.

I wonder too if it might even be a regional thing (for example, local markets/demographics etc.). I'm definitely aware of it though.
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