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When I was getting my MBA years ago I took a whole semester of Product Placement- not just grocery stores but all retail stores. Pricing, placement advertising, etc are all specific sciences and not much is left to chance. Endless studies, consumer watching and timing go into these decisions and trends come and go just like everything else in our world.
And believe me maximizing profits is what it is all about even to the detriment of staff convenience.
I live in a university town. I find that each grocery store even of the same chain can have a different layout depending on how close to campus they are. Out in the neighborhoods produce is on one side, dairy in the back with meat, frozen close to the side walls while closer to campus you have to go all the way to the back to find fresh produce and meat and dairy but beer, wine, processed food, canned goods, snacks, etc are all right there as close to check out as possible. Designing for your model consumer is smart.
I always shop with a list made from the Wednesday Sales Flyer and make one for DH when he goes. he likes to take the kids cause they fetch and run around and know the stores better than he does. I don't like to take them cause even though they don't bug me for stuff, they are a distraction.
About every 6 to 8 weeks I make a run up and down every aisle just to see what is new, pick up something I might need for a special recipe or to find something I don't usually buy every week--example pimentos, rinse agent for dishwasher, etc.
Basically milk is near the cooler. The cooler is usually at a corner of the back of the store. This means the milk travels very little inbetween cold storage and the shelf. You don't want the pallat of it sitting in the warm air while one lowly clerk loads the shelf in the middle of the store.
Yep when I was a kid things that need backroom coolers where always near the back of the store from eggs to meat.
I think the placement is also the design of the building.
Ding, ding, ding. Here we have it folks, at last, the *CORRECT ANSWER!*
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Walmart isn't going to 'redesign' a building just so the milk's in the back.
My closest WalMart, which I described as having the milk coolers close to the main entrance, was custom designed, and built by WalMart and opened only a year ago.
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And it better be cared for well so it lasts...here its 4 dollars a gallon AT Walmart.
Everything is relative... in Hawai'i the milk is $5 at WalMart.
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