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Alright, I know why milk is located in the back so that you see everything on your way there but what is that process or theory called? I have to write a paper on a theory and I thought this could be a good topic. Milk is the main thing that comes to mind, but there is also cereal which is placed at the bottom of shelves so kids are more accessible to it. Anyways, I need to figure out the name within a couple of days. Any help is much appreciated.
Alright, I know why milk is located in the back so that you see everything on your way there but what is that process or theory called? I have to write a paper on a theory and I thought this could be a good topic. Milk is the main thing that comes to mind, but there is also cereal which is placed at the bottom of shelves so kids are more accessible to it. Anyways, I need to figure out the name within a couple of days. Any help is much appreciated.
Yes. The placement ensures that you will be exposed to a wide swath of products and will pick up additional items for purchase, increasing the sale and the store's profits.
Alright, I know why milk is located in the back so that you see everything on your way there
That's not true. That's a myth. Sometimes it's at the side, occasionally near the front. It's placed on an outside wall near a cooler location because it's heavy and there's a lot of inventory movement. That just happens to fall in back in a lot of locations.
Sorry, I think you need a new topic for your homework assignment.
The OP is right. Bread, milk, butter, eggs, and such are placed away from the front enterance so people might pick up some other things along the way. These are the go-to items that people often pick up between shopping trips. Grocery stores want to optimize the chances that you'll buy something else while you're there.
Most of the time I have noticed the milk to be along the back where the storage cooler area is. I think this does help in stocking milk, but I also have to walk through a lot of other products to get to the milk.
Many more expensive items are also placed at eye level to adults as well. (or items they really want you to see and buy)
The "theory" is simply called 'traffic flow' or sometimes 'shopping paths'. Produce, proteins, dairy ring the outer edges - these are the most commonly purchased items with high turnover and usually a need for refrigeration. They also often have the lowest margins. Paper products and baking goods are usually in the next ring. The higher margin discretionary consumables and garbage foods are usually in the middle, with more and more stores choosing to put the frozen foods section dead center so that aisle is a cut-through - this is where the highest margin stuff in the store resides.
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Why is milk located at the back of stores?
