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Reload this Page News, Wendy’s Doubles Down on Dollar Menu (Burger King, 2013, time)
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Old 01-03-2013, 09:39 PM
 
Location: Michigan
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Although it bumped Burger King out of second place by positioning itself as a more upscale fast-food burger chain, now Wendy’s is super-sizing its value menu by adding a second tier of under-$2 items in addition to a core group of 99-cent offerings.

Read more: Wendy's Dollar Menu Set to Expand | TIME.com
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Old 01-04-2013, 09:50 AM
 
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multi tiered pricing could be a good marketing strategy.
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