For those tired of getting their energy boosts in liquid form, Wm. Wrigley Jr. Co. has a proposition to chew on: caffeinated gum.
The world's largest gum company, known for brands like Juicy Fruit and Doublemint, plans to start selling Alert Energy Caffeine Gum next month at convenience stores, supermarkets and mass retailers in the U.S. Wrigley said it is targeting consumers 25 and older who want a portable energy product that will let them control their caffeine consumption.
Wrigley's New Chewing Gum Packs a Dose of Caffeine - WSJ.com
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