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Ever wonder about how delicious the food looks on the billboards, or food ads and are anxious to make it at home look just like that? Don't sweat. Here is how it's done
One thing I learned very early in my photography career... once a food stylist is done making the food look amazing for your shot, you probably won't want to eat it.
My bro-in-law is a commercial photographer, and does lots of food shoots for restaurants, food suppliers, etc. He says virtually none of the items you see in the photos are real--there's an entire industry devoted to making fake, realistic-looking items from ice cubes to bread to all kinds of meats, cheeses, vegetables, etc. And the professional grade stuff isn't cheap--he spends a significant amount of money on it.
It's Ironic that you mention this because working at subway customers always want to know why their sandwiches do not look like the pictures advertised or they tell me to make their sandwich like the picture. I'll put on all the ingredients like the picture shows but it never comes out looking so pristine and perfect LOL. Now I know why.
Why would it be?
Cosmetics, clothing, autos, pretty much everything you can imagine that is advertised is shown in a completely unrealistic light. So why not food?
I mean, most people understand that they're not actually going to look like Andi McDowell if we buy L'Oreal lipstick, or like a runway model in Guess jeans, or driving down Highway 1 with the wind in our hair and a gorgeous man at our side if we buy a Chrysler 200 convertible. I don't know why food would be any different?
It's advertising. Hopefully most people are not so naive as to actually believe the claims literally.
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