News, Domino's rewards customers for buying pizza -- even from its competitors (eating, design) - Food and Drink -cooking, cuisine, meat, vegetables, restaurants, diet, prices, allergies... - City-Data Forum

JD59 · 01-30-2019, 08:53 PM

Domino's is chasing new clients by rewarding them for eating pizza — even if they buy it from a competitor.

The promotion is designed to "bring new customers into the fold," Kate Trumbull, VP of advertising at Domino's, told CNN Business.

https://www.cnn.com/2019/01/30/busin...ion/index.html

Sundaydrive00 · 01-30-2019, 09:57 PM

Reminds me of the hot dog identifying app from Silicon Valley. Wonder if that was Domino's inspiration behind their pizza identifying app...