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Wal-Mart's prices have bounced from rock-bottom.
The world's largest retailer -- despite trumpeting its low prices as it looks to lure wallet-conscious shoppers during a sluggish economy -- has actually raised its prices by nearly 6 percent over the last six weeks, according to a study by JPMorgan Securities.
For example, last month at a Wal-Mart Supercenter in Virginia, the big discounter raised the price on a 32-ounce bottle of Windex household cleaner to $2.97 from $1.97 -- an increase of 50 percent.
Meanwhile, the price of a 12-ounce box of Quaker Oats instant grits soared 65 percent, to $3.66, according to the study. A 50-ounce container of Tide detergent jumped more than 50 percent during the past two months." JPMorgan: Wal-Mart's Rollback plan in question - NYPOST.com
Not only that, but the last time I went to Wal-Mart for grocery shopping, they had eliminated most of the unique items that made it worth shopping there for. Now I have almost NO reason to ever go to that crap store. I switched to Super Target (along with other shopping options) and find it a whole lot more pleasant experience. Prices lower than my regular supermarket, great quality house brand (Archer Farms) and now probably about the same price as Walmart.
what i've been reading, is that the current consumer is falling more and more for a particular trick:
rather than lower all prices, just keep prices relatively high, and then offer sales or discounts off that retail price. people have always done this, but i have been reading that it is particularly effective right now.
i wonder if that is what this is all about, not an actual rise in prices, just a change in marketing strategy.
what i've been reading, is that the current consumer is falling more and more for a particular trick:
rather than lower all prices, just keep prices relatively high, and then offer sales or discounts off that retail price. people have always done this, but i have been reading that it is particularly effective right now.
i wonder if that is what this is all about, not an actual rise in prices, just a change in marketing strategy.
I've seen it too. Those 12 pack sodas that sell for $4 now go on sale "3 for $12" and people just lap it up. Do they not realize that's no sale ?
4 for $12 was a sale but that was maybe a year or so ago.
I've since switched to the store brand soda.
So, what exactly is the news flash here? Walmart makes a profit and if you don't like their prices they hardly have a monopoly so go to Super Target, Costco or wherever else you like.
For groceries there is always Aldi's among other low cost options.
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