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"Pure Michigan" has to be one of the most successful tourism ads in the country! It makes almost anybody want to visit Michigan, and that's impressive!! Minnesota has a LOT to learn from Wisonsin and Michigan when it comes to showing off its assets.
There are quite a few state tourism TV buys, but they - believe it or not - represent a very small portion of total media campaigns for tourism advertising — it simply demonstrates how effective TV advertising is at reaching far and wide and creating impact… which supports the massive expense. (More and more state tourism marketing budgets are being allocated to social and digital campaign efforts.) Also, the targeted TV buys are, just that, thoughtfully targeted to states filled with consumers who are more likely to visit a specific state, which may explain why one states receives a large buy to garner as many eyeballs as possible but their neighbor state may receive a 1/4 of that buy or quite possibly no buy at all. Of course, it runs a lot deeper than this qualitatively and really drills down to the programming they are buying and who is watching it but that should be true of every TV spot ever run.
Certainty, there is also in-state advertising to state residents for destinations close by but those campaigns cost considerably less since they do not require national media buys in various markets, be it TV or other types of media.
It's estimated that state tourism boards collectively spend $677 million per year. Budets for city and regional areas bring the total to $2 billion/year.(Sources: DMAI 2012 DMO Marketing Activities Study; US Travel’s 2011 Survey of State Tourism Budgets)
For interest's sake, US destination marketing organization’s advertising budgets in 2012 are broken up as follows:
At any rate, this Ad Age article shows you graphically what the state tourism boards are spending and includes a snapshot of their creative and tagline. It's cool.
On Colorado Springs television (can't speak for Denver), strangely enough Texas used to advertise a lot. California still does, Wyoming does and occasionally South Dakota and New Mexico. Every so often there's a blurb, "News 5 is brought to you by the Boot Hill Casino in Dodge City, Kansas" ???
Living in SD I didn't even realize we had advertisements. Is 95% of the ad showing the Black Hills?
Mostly, but they show other parts of the state, too. Most of the ones I saw while living in Nebraska were some variation of the "Great Faces, Great Places" jingle.
On Colorado Springs television (can't speak for Denver), strangely enough Texas used to advertise a lot. California still does, Wyoming does and occasionally South Dakota and New Mexico. Every so often there's a blurb, "News 5 is brought to you by the Boot Hill Casino in Dodge City, Kansas" ???
That's funny cause here in Georgia, a portion of one of the local newscasts for awhile was "brought to you by such and such casino." BUT -- they never said where the casino was! And we have NO casinos in Georgia! Talk about wastes advertising dollars ....
Mostly, but they show other parts of the state, too. Most of the ones I saw while living in Nebraska were some variation of the "Great Faces, Great Places" jingle.
That SD one is good once you click the mute button.
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