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I believe that "flagship" applies to one thing in a group. Retailers seem to be misusing the term in their eternal attempt to overstate their importance.
Therefore, while Chicago may have a great Macy's ... I'd say the New York one would be the flagship. Similarly, Portland's Nike Town would be considered the flagship, Burberry's would be in London, Starbucks in Seattle.
People, people. I said that retailers MISUSE the term. And that's why I said "I believe." As in me. What I think. You can disagree, but I'm not wrong. It's what I believe about the word.
A flagship is the ONE biggest, fastest, bestest ship in the fleet. Not all the ones that do a good job. The ONE.
That's why it's being misused. I understand that stores think they can have lots of "flagship" stores. But that's not what the word means.
People, people. I said that retailers MISUSE the term. And that's why I said "I believe." As in me. What I think. You can disagree, but I'm not wrong. It's what I believe about the word.
A flagship is the ONE biggest, fastest, bestest ship in the fleet. Not all the ones that do a good job. The ONE.
That's why it's being misused. I understand that stores think they can have lots of "flagship" stores. But that's not what the word means.
Well you can believe the sky is green, doesn't mean its accurate.
Are you implying comapany Flagship's are only in the city they are based? Niketown in London is bigger than the one in Portland, Macy's Chicago is the second largest store in the world (not just second largest Macy's). Macy's State Street Chicago is the old Marshall Fields building, Macy's just changed the sign and put their Crap merchandise in there. the new Burberry Flagship in Chicago is larger than the Flagship store in London. Additionally, the largest Starbucks is in South Korea, not Seattle.
Not sure if this is still the case, but the Apple store in Boston is the largest in North America. Not sure if that qualifies it as a flagship store or not.
I too think the term flagship is misused at times. When i hear flagship, I think of the original/most important store. But I guess it could also relate to the most significant store in a particular city/metro area/region.
Well you can believe the sky is green, doesn't mean its accurate.
Are you implying comapany Flagship's are only in the city they are based? Niketown in London is bigger than the one in Portland, Macy's Chicago is the second largest store in the world (not just second largest Macy's). Macy's State Street Chicago is the old Marshall Fields building, Macy's just changed the sign and put their Crap merchandise in there. the new Burberry Flagship in Chicago is larger than the Flagship store in London. Additionally, the largest Starbucks is in South Korea, not Seattle.
I know. I'm just stupid because I know what the definition of flagship is. Oh, I mean a definition that comes from the dictionary. Not the marketing handbook. Where phrases such as "final clearance" or "going out of business" don't mean jack.
Biggest means biggest. That doesn't mean "flagship."
But I get it. The point of your thread was "Chicago is the best." Now everybody agree with me.
I know. I'm just stupid because I know what the definition of flagship is. Oh, I mean a definition that comes from the dictionary. Not the marketing handbook. Where phrases such as "final clearance" or "going out of business" don't mean jack.
Biggest means biggest. That doesn't mean "flagship."
But I get it. The point of your thread was "Chicago is the best." Now everybody agree with me.
Okay. Woo woo. Chicago is fab.
Happy now?
OK, lets look at the definition of Flagship and use the term literally...
Flagship: the finest, largest, or most important one of a series, network, or chain <the company's flagship store>
Certainly Largest plays a factor if one was to go by definition. Importance? I would guess a company would measure importance by revenue. Finest? perhaps Architecture, location, merchandise sold?
I am still struggling to see how your idea of flagship is correct. Please care to enlighten us rather than childish responses?
Not sure if this is still the case, but the Apple store in Boston is the largest in North America. Not sure if that qualifies it as a flagship store or not.
I believe the Grand Central Station Apple Store is now larger than Boston's.
Apple lists their Flagship stores in the US as: Boston, Chicago, Houston, New York, San Fran.
OK, lets look at the definition of Flagship and use the term literally...
Flagship: the finest, largest, or most important one of a series, network, or chain <the company's flagship store>
Certainly Largest plays a factor if one was to go by definition. Importance? I would guess a company would measure importance by revenue. Finest? perhaps Architecture, location, merchandise sold?
I am still struggling to see how your idea of flagship is correct. Please care to enlighten us rather than childish responses?
ONE.
And I really doubt I'm going to enlighten the dimness.
Way to ignore the rest of the definition. So, if we go by Flagship is only one, with no exception. How is Seattle Starbucks or Portland Niketown the Flagship? Does it win that by default, being the city the companies are HQ'd? Neither of those stores meet any of the definition of Flagship.
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