Harrisburg is larger than Las Vegas (Philadelphia, Allentown: live, vs., radio)

[ki0eh]

...by media market rank, according to Midstate is hindered by a lack of identity | PennLive.com

[CHIP72]

Harrisburg isn't bigger than Las Vegas by media rank; the combined Harrisburg/Lancaster/York/Lebanon market is bigger than Las Vegas by media rank.

[DowntownHarrisburg]

I think that's what they were saying. In Arbitron's radio ratings, at least, our market is called the Harrisburg / Lebanon / Carlisle market. Good ol' #78 with 577 thousand listeners over the age of 12. However, Las Vegas is #33 with about 1.6 million 12+. I can't imagine the TV markets would be much different, let alone by one million people.

And looking just at the MSAs, Las Vegas / Paradise is just shy of 2 million residents, while the Harrisburg / Carlisle MSA is just over 500k.

I agree with what a lot of the article says, but saying we have a larger TV market than Las Vegas ... I don't know about that. It's possible, but I think that would redefine the phrase "massaging the numbers".

[ki0eh]

TV markets are larger and non-corresponding to radio markets, I recall seeing that Philadelphia has a huge difference TV vs. radio, but I don't have direct access to that type of information.

[Phouchg]

http://www.nielsen.com/content/dam/corporate/us/en/public%20factsheets/tv/2010-2011%20DMA%20Ranks.pdf (broken link)

Harrisburg-Lancaster-York market 39 749,020 households.

Las Vegas market 42 718,030 households.

[CHIP72]

Originally Posted by floor9

I think that's what they were saying. In Arbitron's radio ratings, at least, our market is called the Harrisburg / Lebanon / Carlisle market. Good ol' #78 with 577 thousand listeners over the age of 12. However, Las Vegas is #33 with about 1.6 million 12+. I can't imagine the TV markets would be much different, let alone by one million people.

And looking just at the MSAs, Las Vegas / Paradise is just shy of 2 million residents, while the Harrisburg / Carlisle MSA is just over 500k.

I agree with what a lot of the article says, but saying we have a larger TV market than Las Vegas ... I don't know about that. It's possible, but I think that would redefine the phrase "massaging the numbers".

With radio, I think Harrisburg, Lancaster, and York are separate markets, whereas with TV they are all part of the same market.

Originally Posted by ki0eh

TV markets are larger and non-corresponding to radio markets, I recall seeing that Philadelphia has a huge difference TV vs. radio, but I don't have direct access to that type of information.

With Philadelphia, the TV market includes places like Allentown/Bethlehem/Easton, Reading, Atlantic City, Wilmington, and possibly Trenton. All of those places would be considered distinct markets when it comes to radio however.

[MarketStEl]

Originally Posted by CHIP72

With radio, I think Harrisburg, Lancaster, and York are separate markets, whereas with TV they are all part of the same market.



With Philadelphia, the TV market includes places like Allentown/Bethlehem/Easton, Reading, Atlantic City, Wilmington, and possibly Trenton. All of those places would be considered distinct markets when it comes to radio however.

Trenton is part of the Philadelphia DMA, as are two of Delaware's three counties (IOW, Dover's part of it too).

All of New Jersey south of Mercer and Burlington counties, both of those included, are in the Philadelphia DMA, so also Vineland and Cape May.

[rowhomecity]

Philadelphia media market is the 4th largest in the nation.

1) NYC
2) LA
3) Chicago
4) Philadelphia