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Old 10-27-2014, 03:24 PM
 
56 posts, read 58,941 times
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I'm sure this question will be all over as it's merely opinion, but how much should fabrics be marked up from wholesale?

I ask because I have several customers come in and borrow sample books and then look them up online and find them for much less from online fabric stores. Sometimes, I will price match, other times I just recommend buying direct from that store. My current mark-up is the recommended one from the brands of double wholesale and I do not charge extra for shipping. I'm wondering if I should even try to compete with the online retailers, although, I've seen some marked at only $7-$10 over wholesale which wouldn't be profitable for our storefront selling that way. I know I've lost some fabric sales due to price, but fabric sales only make up about 20%-50% per month of our total sales (upholstery shop) and I've lost anywhere from 2%-5% of those who purchased elsewhere. I've also noticed that the mark downs are on the designer labels, the lower end discount labels I also carry are normally not found online, so maybe I should just adjust pricing on the designer brands which tend to be higher priced anyways. There is some overhead in maintaining the books and we have well over 100 that have to be price checked and discontinueds pulled at least 3 times a year as well as I don't charge a "designing" fee for helping customers with the fabrics (many need design guidance in color and pattern matching).

Thanks for your feedback.
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Old 10-27-2014, 03:31 PM
 
Location: southwestern PA
20,419 posts, read 39,139,863 times
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Quote:
Originally Posted by jenny82 View Post
I'm sure this question will be all over as it's merely opinion, but how much should fabrics be marked up from wholesale?
Whatever the market will bear and still give you a profit.
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Old 10-27-2014, 04:13 PM
 
Location: Myrtle Beach
1,519 posts, read 1,271,976 times
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I would probably start to charge people to "borrow" your sample books and then if they buy their fabrics from you, you can deduct that charge from the order.
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