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Adman to Pitch Immigrants' Story
By MIRIAM JORDAN -The Wall Street Journal
January 16, 2008
Page B1
Las Vegas -- The nation’s heated debate over immigration is headed to television advertising, in the form of a business-funded campaign that will tout the benefits of legalizing illegal workers and try to counter hardening rhetoric on immigration.
The campaign is spearheaded by Lionel Sosa, a media strategist who is credited with delivering nearly half of the Hispanic vote to President Bush in the previous presidential race.
Yesterday, Mr. Sosa gathered here representatives from the construction, lodging, agricultural and banking sectors, as well as from churches, grass-roots groups and both political parties, to review the ads and finalize their strategy.
Mr. Sosa says he has raised $25 million for the campaign from one group he didn’t identify. His independent nonprofit organization -- Mexicans and Americans Thinking Together, or Matt.org -- plans to match that with other contributions from business interests that benefit from immigrant labor, he says. His long-term goal is to invest $100 million in a national ad campaign, though he acknowledges that is a tall order in a presidential election year....
Adman to Pitch Immigrants' Story
By MIRIAM JORDAN -The Wall Street Journal
January 16, 2008
Page B1
Las Vegas -- The nation’s heated debate over immigration is headed to television advertising, in the form of a business-funded campaign that will tout the benefits of legalizing illegal workers and try to counter hardening rhetoric on immigration.
The campaign is spearheaded by Lionel Sosa, a media strategist who is credited with delivering nearly half of the Hispanic vote to President Bush in the previous presidential race.
Yesterday, Mr. Sosa gathered here representatives from the construction, lodging, agricultural and banking sectors, as well as from churches, grass-roots groups and both political parties, to review the ads and finalize their strategy.
Mr. Sosa says he has raised $25 million for the campaign from one group he didn’t identify. His independent nonprofit organization -- Mexicans and Americans Thinking Together, or Matt.org -- plans to match that with other contributions from business interests that benefit from immigrant labor, he says. His long-term goal is to invest $100 million in a national ad campaign, though he acknowledges that is a tall order in a presidential election year....
Video
MATT Video - (http://www.matt.org/english/videos/152.drive_them_out.html?p=0 - broken link)
That's sick and disgusting. I suppose that they're going to say that we get lower-priced goods because of illegal immigrant workers. HA - the money those companies save with using illegals doesn't go to cheaper goods for us, it goes in THEIR pockets!
So, what's in it for the American people? I can guess why he would not "identify" the group who gave money.
Adman to Pitch Immigrants' Story
By MIRIAM JORDAN -The Wall Street Journal
January 16, 2008
Page B1
Las Vegas -- The nation’s heated debate over immigration is headed to television advertising, in the form of a business-funded campaign that will tout the benefits of legalizing illegal workers and try to counter hardening rhetoric on immigration.
The campaign is spearheaded by Lionel Sosa, a media strategist who is credited with delivering nearly half of the Hispanic vote to President Bush in the previous presidential race.
Yesterday, Mr. Sosa gathered here representatives from the construction, lodging, agricultural and banking sectors, as well as from churches, grass-roots groups and both political parties, to review the ads and finalize their strategy.
Mr. Sosa says he has raised $25 million for the campaign from one group he didn’t identify. His independent nonprofit organization -- Mexicans and Americans Thinking Together, or Matt.org -- plans to match that with other contributions from business interests that benefit from immigrant labor, he says. His long-term goal is to invest $100 million in a national ad campaign, though he acknowledges that is a tall order in a presidential election year....
Yes; especially given the fact that thousands continue to be laid-off in the manufacturing industry; not to mention the looming recession, and the massive foreclosures. Not a smart move.
"The anti-immigrant groups have smashed all of us who back immigration reform. It’s time to respond," Mr. Sosa said in an interview. "Americans have to see why it’s in our interest to make these workers legal."
Yep, it sure is in their interest to make these 'people who should not be here' legal. However, it is not in my interest or in the interest of the average American.
This is why it is so critically important the those of us who are opposed to illegal immigration and amnesty call our representatives in Congress. Ours is very much a grassroots effort and I think most of the organizations operate on a shoestring budget. We do not have corporate sponsors and the government is not going to give us millions like they give La Raza. Our biggest asset is the voice of the American people. We need to use it to our best advantage.
Last edited by andreabeth; 01-17-2008 at 09:40 AM..
It will backfire like the marches for the illegals' "rights" last year. It's just going to make people more and more angry. The people now know what's going on, and who's forcing us to bring in illegals, and they will see right through this BS.
Another ad shows "Help Wanted" signs for jobs such as orange-picking and roofing, followed by signs that read "Can’t Hire Immigrants" or "Immigrants Need Not Apply." In the end, a voiceover states: "Today’s immigrants do the work Americans need done. Can’t we find a way to make them legal?"
The ads consciously avoid the term "illegal" because it "connotes a negative," Mr. Martinez says. "We want to concentrate on the positives."
Mr. Sosa, who has worked on several presidential campaigns, says he began thinking about a national ad campaign after the Senate defeated a bipartisan immigration bill last spring. In Mr. Sosa’s view, Senate leaders were cowed by a deluge of calls, emails and faxes from a vocal minority that opposed the bill and, more broadly, promoted negative images of Hispanic immigrants. By contrast, the pro-immigrant proponents didn’t communicate a clear message, Mr. Sosa says.
*************************************************
Ladies and gentlemen, it looks like Mr. Sosa is confirming that the vocal "minority" (haha) and their calls, faxes, and emails did the trick. Let's stay organized and informed and we will win this war.
P.S. Note to Mr. Sosa - there are no "positives" about illegal immigration - twisting and fabricating will only cause you a self-inflicted injury known as shooting yourself in the foot.
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