Lawyers + iPhone Ad + Illegal Immigration = What on Earth Is LawFirms.com Thinking? (website, campaign)

[Benicar]

Here’s what sounds like a recipe for PR disaster: combine a website that is a directory of lawyers with the hot button issue of illegal immigration with an ad for a fictional iPhone app for those “lost and disoriented in the desert.”

But, this is exactly what LawFirms.com has done, creating an ad for an “app for that” called iCoyote that “packs all of the features of a real immigrant smuggler into the iPhone. Using GPS, navigate through the patrol packed desert without worrying about that pesky Border Patrol.”

Lawyers + iPhone Ad + Illegal Immigration = What on Earth Is LawFirms.com Thinking?

iCoyote Ad Has Been Removed

We regret posting the iCoyote social media experiment. Obviously, this campaign did not hit the mark and we apologize to anyone who was offended by the content. Our mission is to help consumers find legal information, and if necessary, with legal counsel and we're continually striving to find creative ways to introduce people to LawFirms.com.

iCoyote Ad Has Been Removed | Lawfirms.com

[Kele]

Money, money, money, money....MONEY!