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WASHINGTON - Luring new readers means connecting with them on the Internet through blogs, live online chats and interactive databases, industry leaders told newspapers editors Thursday.
Amid a steady decline in newspaper advertising and circulation, building communities of readers through the online experience is essential, said Jim Brady, vice president and executive editor of washingtonpost.com.
"We're in a battle every day for traffic," Brady told the annual conference of the Associated Press Managing Editors. "People are very, very sporadic on how they use the Web and the sites they go to."
I've been getting my news and info online since a while before 9/11 and through that date's experience have found that online info is much more reliable than newspapers and alphabet TV. And online info has been running about 48 hours ahead of print media though print and TV are trying to catch up on the timeline.
The caveat to online info is finding trustworthy sources. While I have been successful at that, I've also learned that those sources that had been considered trustworthy in print and TV and proved themselves to be somewhat less that reliable.
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