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Old 08-10-2013, 10:21 AM
 
Location: Phoenix
109 posts, read 201,823 times
Reputation: 64

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I drive a taxi for a small cab company in Phoenix. It does absolutely no marketing. I have built a website and am trying to attract visitors. My research tells me that I need to use the social media such as Facebook and Twitter to draw Likes and followers which will help get my website better rankings. I know nothing about using Facebook. How do I create a nice business landing page for free and attract viewers? Help Please.
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Old 08-10-2013, 11:22 AM
 
Location: Scottsdale, AZ
2,138 posts, read 4,749,007 times
Reputation: 3230
Creating a Facebook page couldn't be easier. Just go to:

https://www.facebook.com/pages/creat...ype=sitefooter

and step through it. Once you have the page built you can reference it in your ads, emails, and add friends that will see your posts. Getting friends is easy because Facebook will suggest them to you. If you indiscriminant you can have all you like.

Twitter will be different, as you will create a User ID, but then you need to get followers which requires more activity on your part to be noticed. But you can share information across media sites like Facebook, Pintrest, Twitter, etc.
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Old 08-10-2013, 11:45 AM
 
4,271 posts, read 14,716,439 times
Reputation: 3414
Also look into Yelp. It's a site specifically designed for people to search for businesses. You can put info about your company there and if your customers are on Yelp, they will rate and write a review.
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Old 08-12-2013, 01:15 PM
 
Location: Bolton, CT
200 posts, read 223,351 times
Reputation: 113
Don't go into this believing Facebook likes and Tweets are going to get you a better ranking. That is simply not the case. They can get you more exposure, which can lead to more site visits, however. But remember, once you start these you must keep at it. A decent ranking really boils down to a web site that offers relevant information, is kept fresh with new content on a regular basis, and gains legitimate inbound links from others. I would really focus on the content and quality of your site itself before branching out into a social media campaign.
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Old 08-13-2013, 07:00 PM
 
Location: Downtown Harrisburg
1,434 posts, read 3,728,449 times
Reputation: 1016
Quote:
Originally Posted by sgorneau View Post
Don't go into this believing Facebook likes and Tweets are going to get you a better ranking. That is simply not the case. They can get you more exposure, which can lead to more site visits, however. But remember, once you start these you must keep at it. A decent ranking really boils down to a web site that offers relevant information, is kept fresh with new content on a regular basis, and gains legitimate inbound links from others. I would really focus on the content and quality of your site itself before branching out into a social media campaign.
This is good advice, though I don't think it's ever too soon to get engaged in social media. The key is to be interesting. This is how it normally goes:
  1. Business decides "we need to get into this whole social media thing"
  2. Business registers Twitter, Facebook, LinkedIn, Foursquare, etc accounts
  3. Business starts tweeting "SAVE 25% WITH THIS PROMO CODE" and "8% OFF ALL COFFEE TODAY" and "COME IN FOR OUR BIG SALE".
  4. Business continues spamming their feeds with ads for a few months.
  5. Business sees absolutely zero ROI, declares social media to be "useless", quits.

I've lost count of how many businesses I see who use their Twitter or Facebook page as just another place to post ads. Nobody wants to see that. Would you tune into a radio station that only plays commercials? Would you read a blog that had no content and only posted ads? No -- nobody would. Yet businesses keep doing this with social media, and then whine about how "useless" it is when they don't get anything in return.

You need to create your social media accounts as a personification of your business. Are you an independent taxi operator competing with big national franchises? Then play that up! Tweet about your life as a taxi driver! Blog about the awesome things you must see every day! Use Foursquare to check in when you stop at interesting places! Be The Taxi Man. Give people a reason to pay attention to you.

Once you have that underway, start engaging people. Start following people in your area. If you don't know any social media presences to follow, do a quick Google of "Phoenix bloggers" and start following their followers. Talk to people. Did someone post a picture of a traffic accident at Second & Market? Reply back saying "Yikes, hope they're ok! I drive that every day and it really needs a new signal!" Did someone post about a food truck parked over on Thirtieth street? Reply back saying "Oh man, I've seen him around! How was the food?" or "I eat their all the time! #besttacosever". Did someone ask "Does anyone know the history of this old building at 123 Any Street?" Find something out or make something funny up. "I hear that's where they're storing David Caruso's career after CSI" or something. Who knows. The point is to get people to be interested in what you have to say, AND to be an active member of the community.

Wash, rinse, repeat. It will take time and you will not see results right away. If someone promises you 5000 followers or guarantees an overnight ROI, immediately run in the opposite direction because they're full of it and/or trying to take your money.

Eventually, you'll gain followers. Eventually, people will talk about you. Eventually, people will find out where you work and you'll be the cab company they want to call*. Eventually, you'll gain even more followers. Eventually, people will retweet / share your posts. Eventually, your brand will take on a positive light. Eventually, your social media efforts will have actual financial rewards.

Like everything else in life, you will get out what you put in. Put nothing in, you'll get nothing out. Put time and effort in, and you'll get rewarded in return.

* - Be careful about using your employer's name in posts or profiles. Get their blessing first. People are crazy online, and it takes one perceived slight to create a PR nightmare.
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Old 08-13-2013, 07:12 PM
 
2,349 posts, read 5,089,098 times
Reputation: 3030
Quote:
Originally Posted by ShadowWarrior View Post
I drive a taxi for a small cab company in Phoenix. It does absolutely no marketing. I have built a website and am trying to attract visitors. My research tells me that I need to use the social media such as Facebook and Twitter to draw Likes and followers which will help get my website better rankings. I know nothing about using Facebook. How do I create a nice business landing page for free and attract viewers? Help Please.

Reason #69 why I hate Facebook. It isn't social media; it's commercial media. It was probably "special" for about a week, then the advertisements and commercialism took over.

Lays Potato Chips - LIKE US ON FACEBOOK!
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Old 08-15-2013, 11:46 PM
 
Location: Victoria TX
42,661 posts, read 81,832,037 times
Reputation: 36445
Quote:
Originally Posted by AZJoeD View Post
Creating a Facebook page couldn't be easier. .
Oh yeah? I've been on facebook for about 5 years, and I can't even figure out how to look at my messages (some of which they hide and don't reveal the existence of) or find a list of my friends. When I do think I've figured it out, they change it. You have to go through their security settings every month or two, to see what they've sneaked in that you have to opt out of.

I wanted to post on somebody's wall (I think its called) once, and had to google "how to . . ." and go through the steps there, and finally gave up. Meanwhile, things I do elsewhere that I don't even intend to go in Facebook then turn up on my Facebook page, and on everybody else's. I get an email from them every few days asking me if I know a bunch of people I've never heard of.

Last edited by jtur88; 08-15-2013 at 11:55 PM..
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