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My finace started a consulting business for restaurants.
He wants to focus mostly on the San Antonio area, but is willing to work else where.
So far, the website, his chief way of getting the word out there, is not really working.
There is traffic, but no business leads.
How can I get more traffic without paying for things like pop-up adds and that kind of annoying stuff. Legitimate ways.
We're currently paying for clicks on search engines, with no luck getting listed actually in the search engine.
Any other suggestions how a business like this could advertise for relatively small costs?
Check out the website if that will help you with suggestions...
Moderator- this is not an advertisment, but just a request for help.
The name is "The restaurant mentor dot com"
I've found Internet Marketing | HubSpot to be very helpful; it's good advice for beginners (and I knew nothing when I started). They have a website grader (Website Marketing SEO Score Tool) that rates your website according to the effectiveness of your SEO, the number of links you have, etc, so you have an idea of where to improve.
Search engine optimization is important for getting your website noticed by search engines; it's about figuring out what key words you want your website to be attached to and then coding your pages for those words in the meta data: the meta description, the keywords, the title of your pages, etc. It's not that difficult to do on your own; I wouldn't pay someone else to do it for you. There are tons of blogs and websites out there with advice for do-it-yourself SEO.
Search engine optimization is important for getting your website noticed by search engines; it's about figuring out what key words you want your website to be attached to and then coding your pages for those words in the meta data: the meta description, the keywords, the title of your pages, etc. It's not that difficult to do on your own; I wouldn't pay someone else to do it for you. There are tons of blogs and websites out there with advice for do-it-yourself SEO.
I agree with the above. The best thing is to figure out how to do it yourself. Do not let anyone into your pocket. I've probably sent 100 or more responses to supposed SEO gurus that basically say, "OK, you do the SEO work needed to make me money and I'll split the money with you 50-50". Instead they all want the money upfront. They know that they are no more talented than the next guy. If they were, they would focus on making their own websites produce more money.
If you do not have the technical knowledge you can always make trades with other website owners that do. There are probably hundreds of thousands of website owners out there that can help you build a database driven content-rich website and they will want you do work for them in return. Everyone wants more quality traffic.
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Also, work some trades
