Quote:
Originally Posted by War Beagle
Thanks Paul. One concern I have is that I do not have a traditional "salesman" personality. I am more of a listener and problem-solver than a hard seller, though I have developed skills related to the ability to influence. I am confident I can be effective using that approach, but it is a concern. I told them that I don't have a hard sell personality (and it should have come across in the discussions), so I assume that they aren't looking for that.
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This is a very thick topic, War. Whole books are devoted to this and I hope more of the regulars with sales experience chime in to add to whatever I say here.
Draw up a chair....
1. 'Traditional Salesman personality' takes on many forms, just like I had described. Creating credibility is everything along with the ability to Close.
Sales is a conversational process that begins with a pre-close and ends with the pen being offered to the client for signature on the dotted line.
There are many versions of what makes up this process; I was fortunate and was exposed to the basic form, using the Xerox Personal Selling Skills method- the so-called FAB approach: Features, Advantages and Benefits.
This is a basic skeleton method upon which it is expected a budding sales person will build, forming their own version of presentation and close.
Let's come back to this in a moment....
2. "Hard Sell" is a characterization formed by those who have what I'll loosely call a negative impression of the sales process. Or they have been exposed to or observed a sales person who is heavy-handed.
There are certain times, places and products/services where a strong approach is a method of choice but overall, when one hears 'hard sell', they are referring to someone who does not finesse the sales process. Surprisingly, people who use the 'hard sell' do make sales but again, this all depends on the individual person and all other circumstances. For those for whom this does not work, they move from sales job to sales job, repeating their slash and burn methodology long enough to get fired and have to move on.
So don't assume you need to emulate this style and in fact, I often believe that those who use this phrase are actually suffering with a distaste for the sales process either because it offends them (you) or as I said, they have observed this style and it made the larger impression on them over the professional who glides through the sales process and is not half so noisy.
So this characterization is probably (not necessarily) coming from your reaction to the concept of your being in the sales process. Clearly, you have not witnessed enough sales/NBD professionals to have seen there is more than one way to skin a cat.
So, simply, drop this characterization and accept, please, it is not necessary to be heavy-handed to accomplish Sales.
Since you cannot control your situation, hope they put you with someone who, to your surprise, will be a sensitive, listening kind of sales person so you can see up close it is possible to 'be yourself' and also sell.
3. "I am more of a listener and problem-solver than a hard seller, though I have developed skills related to the ability to influence."
If this is true, then I've just wasted everyone's time since you are saying you have the ability to sell but do not seem to recognize this. What you say is what it takes to sell. That and as I said, the ability to CLOSE.
A common mistake for many in sales is to explain, explain and explain but never 'ask for the order'. They leave this last critical part undone. Maybe they don't have the guts to go the distance or more likely, they were not properly trained.
A typical close, using your template, would be to say, for example "...so do you see how what I've said will completely resolve your concerns and will also provide the additional benefits you require in order for you to attain your construction/design/program/ goals?"
The person will say 'yes' and you then say, "....well, great, let's get started. I've included the details here for your review, take a minute to look the contract over, sign it and we'll get started this week."
If you have done your job of completely addressing all the issues/concerns the buyer has, then you will usually have a signed contract in your hand.
Now, where was the 'hard sell' to that? It does not exist. So there is no reason to bring this up since it does not exist for you. You are not the 'hard sell' type and in fact, you sound as though you use what is generally referred to as the consultative selling process.
You are an 'Advisor', a 'Consultant', the buyer's Consigliere. (That's the nice thing about Sales- we can dress up our conversation any which we want.)
So stop worrying- you are creating barriers for success in your head and this will stop or retard your learning curve.
Back to Para 1:
1a. The person you shadow or follow will have their own style. Take from what you see what is comfortable and create your own style to fill in the rest of the sales posture.
No two sales people are exactly alike because we are all different but, yes, there are only so many 'styles' which you will see over and over again as you pay more attention.
Choose your own version and don't assume you have to exactly mimic anyone. A good coach will watch and guide you and let you form your own sales personality.
Another way of saying all this is to say you will be allowed to explore in order to discover your personalized space. And as the months and years go by, we all keep adjusting and also keep alternate styles handy for any one situation.
You will find, eventually, that you will have created your own version of sales with a few alternate versions in the closet for those special occasions that require a change-up.
Trust me on this. Just keep watching and observing and you will see this for yourself.
Bonne Chance,
Paul........
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