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For both Fox and Sony, the underlying plan was simply to keep making movies in order to meet the conditions of the licensing agreement for which they get to keep the film rights to Marvel characters. They want to keep them, because they happen to be, arguably, their most bankable film franchises. Yikes! Count them, since 2000: nine X:Men movies and six Spiderman movies. And of course, Fox has been sold, while Sony is struggling financially.
I don't think a disconnect between comic book fans and the general audience can explain the overall reception and box office performance of the DCEU. How can a team of B level superheroes gross $1.5billion, while the iconic Justice League fail to make the top 10 films of the year.
I didn't sense too much general excitement over the announcement of Black Widow's Eccentric Outing. But it may have to do with Black Panther breaking presales records.
I think it's been a combination of the really good and likable actors, movie plots, how they've connected all the films into a universe/MCU, and the broad diversity of the films (i.e. from the more traditional Angers to more new/unique films/characters like Guardians of the Galaxy, Doctor Strange,Black Panther,Ant Man, etc.
The real strength of Marvel is that somehow they've been able to draw in the casual fan from all demographics. When I go to the theaters, I've seen people from kids to people in their 50s-60s (baby boomers), and obviously teens through adults all there, all race/ethnic groups. I hear people from all demographics (age, men, women, all races) always raving about Marvel. Again, somehow they've connected with all demographic groups.
With DC comics, subjectively, it seems like they haven't been able to draw in the casual fan as well. It seems like it's more "comic" fans that are interested. The exception is obviously Wonder Woman, which drew in a broad audience. But they just don't seem to draw in the everyday, casual fan as well as Marvel. And the brand name of DC just doesn't ring nearly as loud as Marvel. I think Marvel's dominant size (in terms of number of films, and amount of characters), also the greater popularity of Netflix MCU, and it's taken to an even greater level if you include the X-men, Deadpool, etc in the greater Marvel umbrella. The size and brand name of Marvel has just made it more popular. And their movies have continued to get better each time. They have the right mix of likable actors who are funny, and popular. The average run of the mill fan just doesn't get nearly as excited about a DC film as they do about a Marvel film.
I didn't sense too much general excitement over the announcement of Black Widow's Eccentric Outing. But it may have to do with Black Panther breaking presales records.
Marvel movies seem to be coasting, so it's hard for me to get excited about any of their upcoming line-up. Personally, for a Black Widow movie I'd much rather see an origin story, back when she was one of the bad guys, but you can't do that and still have Scar Jo play the character, so I know it won't happen.
Great news, MarkuS! Production slated this fall for Suicide Squad 2. Gavin O'Connor will write/direct.
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