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I don't know if I would take it as a diss, but honestly... how many people think of New York when talking about salsa? They are just trying to put the point across that their product is the real deal being made in Texas with it's Tex-Mex culture.
Historically and culturally NYC is known for being Jewish and to a lesser extent Italian. Anything Kosher goes over here. NYC is not known for making Salsa sauce, maybe Salsa music from the cities Puerto Rican population which took hold here 60 years ago. Salsa is known to come from the American Southwest which is culturally Mexican. I came across many Californians who desire Mexican food and New York does not have that and not not be replicated. The only thing that comes close is the Transplantish establishment Caliexico in Brooklyn. Salsa sauce coming from New York City is a big joke unless its being made from a Mexican immigrant who comes from South of the Yucatan Pennisula like Puebla. Certain regions of America its famous for its food, The south is famous for Fried Chicken and Keylime pie, Grits, biscuits etc, stuff like this can not be replicated in NYC but thanks to cities African Americans who are culturally Southern and Gen Y southern Transplants its possible but not the same. Or the American Southwest known for Mexican food, midwest for its steaks and potato. NYC is only known for Motso balls, pasta balls, pizza, knishes, pastrami on rye with mustard, bagels. If I was outside of NYC and wanted to eat food similar to NYC I'd make sure its from NYC or made with imported NY water. I wonder if Hipsters in Willliamsburg who migrated from Austin Texas are going to make organic salsa sauce from his or her apartment?
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