Best line in the article:
While waiting at the cash register, I picked up a pair of argyle wool socks from a nearby wicker basket and asked, “Are your socks local?” The salesman self-consciously said no. I returned the socks like an organic farmer who has learned that a friend has named her child Monsanto.
http://www.nytimes.com/2013/05/02/fa...liamsburg.html