Full Disclose: I am a Licensed Real Estate Agent with Keller Williams NYC, my name is Genaro Laguna and my license is searchable on the New York State License Database:
https://appsext7.dos.ny.gov/nydos/de...or=be5b051.0.0
First of all, that sucks that you lost that $500 dollars, I would send them a text / call and threaten to go to REBNY the Real Estate Board of New York or complain the Department of State, you can search for their license number via their name on the DOS Website.
Now to answer your questions let me help you understand why the Manhattan market is the way it is and how it differs from other markets.
1. Could someone explain the difference between an owner and a management company? Is this what "LLC" after a building name means?
---------- It is VERY RARE that you will come across and deal with an actual owner unless it's like a single condo/coop/apartment that he or she is putting up for rent, kind of like a single investment property that they are looking to make money on. The reason being is most buildings have multiple apartments even old walk-ups will have 5 floors and like 5 apartments so that's 25 apartments to manage and maintain which is low balling it by the way.
So what they do is they either hire an agency, or individual agent to handle everything for them, or they have an in house agent to handle it. That agent is paid one of two ways, either they collect a free from the tenant OR what a lot do is to create this "no fee" idea is they add like 100-300 per month on to what the owner originally wanted and so while you don't actually pay the fee to the broker upfront over the term of the year you do, as annoying as this sounds, you have to remember the world isn't free and everyone gets paid someway or another, and this just a part of life. This is the no fee apartment you really want. Other no fee apartments are for the very high end, they make so much money the owner has no problem paying the broker just to make sure the apartment doesn't stay vacant for long.
The other issue owners have and this is a big one that most people who are not in the industry don't understand is that NYC has A LOT of fair housing rules, and they are very strict. Owners don't want to deal with law suits.
If they look at you and don't give you an apartment you can sue them for discrimination etc, this is just an example BUT if they have an agent deal with you, and that agent only shows them you on paper no pictures, race background etc, just your income/assets etc and they deny you, then it was completely fair.
So to sum it up, in Manhattan with so many high rises and so many people and all these strict rules , get rid of this idea of speaking directly to an owner it's very rare. What you do want to avoid is shady agents who advertise in no fee sections then when they meet you they charge a fee. Actual no fee apartments do exist, I can help you, or try searching in google for no fee apartments I need to read up on policies for this forum otherwise I would give you some links to no fee sites, but they are limited.
2. Would working with a management company be akin to working with a broker or an owner? Am I setting myself up for just as much trouble?
- Same thing really, they are just agents for a specific landlord who owns a large portfolio, the advantage of a management company depends on you going to a place that would normally be a fee but since you worked with a management company directly they label it as no fee, to be honest the rent you are paying is probably a little higher to compensate for their labor. That's fair though since everyone deserves to be compensated for labor.
3. Is walking around a neighborhood and calling numbers on the sides of buildings really a good strategy? I've tried this once and just got a real estate company.
- Sorry but this won't work, the amount of work involved will lead you directly back to management companies, actual owners don't answer those numbers they have a team for that.
4. How can I verify that the owner I'm seeing is really the owner?
You will probably never meet an actual owner, I'm an agent and I barely meet actual owners, usually their management team handles the yes or no.
5. Any other tips to keep myself and my savings safe while doing this is appreciated.
Contact a broker and tell them you want a no fee apartment, they will still get paid just lower then usual.
In manhattan the standard rate for a broker in terms of apartments is 15% of the contract which is usually a one year lease. When it is a no fee apartment the owner pays the broker 8.3 % or ( 1 month's rent ) for bringing him a qualified tenant who signs a lease, the tenant doesn't pay the broker.
Sometimes a broker collects the fee from the owner, then collects the remaining 7.6% or whatever else from the owner as a "reduced fee"
Now that your questions are answered I am really sorry that you had to go through such a horrible experience. The unfortunate nature of this business is that a real estate license is so easy to obtain, it takes about 2-3 weeks if you go to class full time. Which means in city like New York the industry is flooded with a lot of people who really shouldn't be agents they are just because its easy to get a license and they want a quick buck. They end up doing a half ass job and trying to scam people. Luckily most agents don't make it pass 6 months, its very competitive and only the best of the top 20% actually make enough to earn a living.
What I do love about this industry is that you don't get paid unless you actually close a deal, which gives me determination to do a good job.
The advantage of using a broker is time and their database, depending on the company they are with the database is invaluable. For example I have access to 13,000 apartments in Manhattan and I am able to search through them instantly.
In closing: I would love to help you find an apartment, a true NO FEE apartment if that is what you want, other than your 1st months rent/security and application fee you won't have to pay me a dime. Yes it does limit your choices because not all owners are willing to pay the fee instead of the tenant but there are choices out there, great aparments. If you want to broaden your choices and dont mind paying a fee I will lower my fee to 10% it is the lowest I go. Message me here or contact me below.
My name is Genaro Laguna
Email is:
glaguna@kwnyc.com
Cell is: 201 - 893 - 8631
My office is on 55th and Park Avenue, my company is Keller Williams NYC, Please don't just show up , call or email me for an appointment. I meet clients all day, and I want to make sure that I set aside the appropriate time to speak you individually and with my undivided attention.