http://petfoodindustry.com/Blog_Post...s_wagging.html
"In the past month (just half of November), the phrase "chicken jerky" has been tweeted 297 times and a total of nearly 6,000 times in 2012. Also of note, the word "Purina" is very often associated with these tweets -
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With a great deal of the Internet clambering for answers from our industry, very few our speaking up or offering solutions, which may leave pet parents with only one choice: product or even, brand boycott.