Remembering Pittsburgh's Most Mesmerizing Sign (Washington, Liberty: 2014, live, design)

[FreightTrainRunning]

Article in the Atlantic Cities Blog about the old Westinghouse sign:

As modernist design trickled down from the Bauhaus to Madison Avenue, most noticeably in the 1960s, corporate giants like Westinghouse began leaning towards minimalist visual identities. In 1960, Paul Rand gave the company a logo that looked like an electrical socket that also spelled out the letter W.

Six years later, Richard Huppertz, head of Westinghouse's Corporate Design Center, wanted to emphasize the company's sleek new identity with text-free signage on top of their North Shore warehouse. Huppertz ran the idea by Rand, who then came up with the country's first computer-controlled sign:

https://www.youtube.com/watch?v=g37eqB_so_E

[Pitt Chick]

:::sigh:::
I LOVED that sign!

[doo dah]

Originally Posted by Pitt Chick

:::sigh:::
I LOVED that sign!

Me too!

[FreightTrainRunning]

Weirdly, I barely remember it even though it was here for the first ten years that I live here.

[Hopes]

I must have been too young to remember it. I'm from the "Alcoa Can't Wait" sign generation.

[I_Like_Spam]

The Westinghouse sign was a great thing to watch while sitting in traffic leaving 3 Rivers.

[Buckeye Burgher]

When I was a rather young child (late 60's/dawn of the 70's) there was a very impressive sign atop the
Terminal Buildings at the south end of the Liberty Bridge. It was promoting Channel 11, which was then
WIIC-TV. It was a huge neon sign featuring the NBC Peacock. The peacock would unfurl it's feathers and they
would flash in bright, neon colors. A truly impressive sign still scorched into my memory all these years
later.

There was a similar big neon sign promoting Gulf Oil at the point where the ramp taking you up to
Forbes Ave. split from the Boulevard of the Allies.

[FreightTrainRunning]

I miss the Zima Billboard.

[captainmidnight]

The Bayer sign on Mt. Washington. Has it been repaired yet? Bayer wants repairs to iconic Pittsburgh sign - Pittsburgh Post-Gazette

[Flamingo13]

I don't see a date/year when the sign went away - I don't remember it... I do remember the thing that showed the weather (Alcoa maybe?) red/blue, etc.