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Toyota Motor Corp. {snip} is offering drivers a series of stickers that celebrates their Hispanic heritage.
The decals contain the phrase “somos muchos,” or “we are many,” followed by cultures, regions and popular descriptors from all over Latin America, such as “somos muchos Mexicanos” and “somos muchos Hondurenos.” The decals, designed to be stuck on bumpers or windows, come in more than 100 different versions and are available in the U.S. and Puerto Rico.
Toyota is offering the stickers free on the Spanish-language version of its Facebook page.
No information on whether Toyota will be doing the same for people of other ethnicities, such as people of European heritage....
Latinos are the fastest growing demographic in the country. Any company that doesn't have a marketing program that appeals to this market is missing out on a huge opportunity.
So, they are directly addressing a large demographic of potential customers. They'd be stupid to not do so if they have identified "Hispanics" as a profitable target group for their vehicles.
Last edited by Green Irish Eyes; 09-09-2010 at 08:36 PM..
Reason: Edited out reference to deleted post
Latinos are the fastest growing demographic in the country. Any company that doesn't have a marketing program that appeals to this market is missing out on a huge opportunity.
Their marketing dept just screwed up BIG time - FTR there's a LOT more NON hispanics in the USA than hispanics - bye bye market share
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