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In the last days of the 2008 campaign, researchers had people watch a variety of actual ads for Republican presidential candidate John McCain and his Democratic rival Barack Obama while the viewers’ heart rates, skin conductance and activation of facial muscles were monitored.
The results showed that partisan participants reacted strongly to ads featuring their favored candidate, but barely responded to ads featuring the rival candidate.
I despise any campaign ad from any politician that is doing nothing more than smearing the other guy.
It comes across to me like they don't have a platform to stand on so they resort to smear tactics against their opponent.
Just give me YOUR platform. What are YOU going to do if elected.
Give me that information and let me make up my mind.
Don't go putting fear and panic into this. Telling me the world will end if the other guy is elected doesn't make me like you more.
I despise any campaign ad from any politician that is doing nothing more than smearing the other guy.
It comes across to me like they don't have a platform to stand on so they resort to smear tactics against their opponent.
Just give me YOUR platform. What are YOU going to do if elected.
Give me that information and let me make up my mind.
Don't go putting fear and panic into this. Telling me the world will end if the other guy is elected doesn't make me like you more.
Any candidate that does what you want will lose. Guaranteed. The reason smear campaigns are used is because they work. If candidate A takes advantage of that fact, but candidate B doesn't, candidate A will be a shoe-in every time.
Smear campaigns are nothing new. They've been used since the days of our founders. Like it or not, smear campaigns are a normal part of politics.
In the last days of the 2008 campaign, researchers had people watch a variety of actual ads for Republican presidential candidate John McCain and his Democratic rival Barack Obama while the viewers’ heart rates, skin conductance and activation of facial muscles were monitored.
The results showed that partisan participants reacted strongly to ads featuring their favored candidate, but barely responded to ads featuring the rival candidate.
"Confirmation bias (also called confirmatory bias or myside bias) is a tendency of people to favor information that confirms their beliefs or hypotheses.[Note 1][1] People display this bias when they gather or remember information selectively, or when they interpret it in a biased way. . . They also tend to interpret ambiguous evidence as supporting their existing position. Biased search, interpretation and memory have been invoked to explain attitude polarization (when a disagreement becomes more extreme even though the different parties are exposed to the same evidence), belief perseverance (when beliefs persist after the evidence for them is shown to be false), the irrational primacy effect (a greater reliance on information encountered early in a series) and illusory correlation (when people falsely perceive an association between two events or situations)." - Wikipedia Article noted above
Any candidate that does what you want will lose. Guaranteed. The reason smear campaigns are used is because they work. If candidate A takes advantage of that fact, but candidate B doesn't, candidate A will be a shoe-in every time.
Smear campaigns are nothing new. They've been used since the days of our founders. Like it or not, smear campaigns are a normal part of politics.
That`s true. Every election whether congressional,senatorial, or presidential, we hear the same thing...the masses saying how they despise negative ads. But then the negative ads work. Usually it`s the guy with a comfortable lead that wants to take the high road and say he doesn`t believe in negative campaigning. Then the guy trailing catches up to the leader by using negative ads and then the leader starts his negative campaign.
Kind of ironic in this election, that obama started negative ads from the get go. Obviously because as the incumbent he didn`t have the customary lead as things are so bad. So I guess his staff decided to go negative from the get go. Just look at the negative back and forth on this site. Each side proclaiming the end of the world if the other guy is elected. However, if things were so great for obama, he could just say, look at what I`ve done and he would be leading big time the same way he was swept into office. It`s a different story when you actually have a record and have to sit in the hot seat. You can`t just tell everyone how great things are gonna be once you are elected. Though obama seems to be getting away with it to some degree by telling the masses...yeah, things haven`t been that great the last 4yrs but it wasn`t my fault. Give me four more and I`ll really make it better. Eventhough that`s what he said 4 yrs ago. shrug.
It used to be you had 4 years to do what you promised. If you got it done, you could run on that record and get relected. If you failed, you were ousted. Now it seems just blame other people for all the negative stuff,take all the credit for anything positive and just keep telling people no matter how bad it is, it would have been worse without you. keep reinforcing no matter how bad it is,if the other guy gets in, it will be worse. That seems to work. Along with having most of the media not really take you to task for anything.
It used to be you had 4 years to do what you promised. If you got it done, you could run on that record and get relected. If you failed, you were ousted. Now it seems just blame other people for all the negative stuff,take all the credit for anything positive and just keep telling people no matter how bad it is, it would have been worse without you. keep reinforcing no matter how bad it is,if the other guy gets in, it will be worse. That seems to work. Along with having most of the media not really take you to task for anything.
I agree. Obama is not running on his record as much as he's running on smear Romney.
In today's world, Dems simply oppose Republican ads because they're just plain WRONG.
Or vice versa...
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