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Old 11-09-2012, 08:35 AM
 
Location: Florida
76,971 posts, read 47,668,310 times
Reputation: 14806

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It was such a great idea to hire DeGeneres as company spokesperson....Not. Well, you pay the price for bad moves

JC Penney shares sink on $203 million loss - The Buzz - Investment and Stock Market News

JC Penney's stock tumbled 8% Friday in premarket trading, after the department store posted a $203 million loss for the third quarter.

The retailer continues to struggle amid a massive overhaul effort. JC Penney's (JCP) loss amounted to 93 cents a share for the quarter, more than thirteen times worse than what analysts were expecting. And sales at stores open at least a year declined more than 26% , the most since CEO Ron Johnson took the helm a year ago.

The company's total sales of $2.9 billion were also well below consensus expectations.

 
Old 11-09-2012, 08:50 AM
 
Location: La lune et les étoiles
18,258 posts, read 22,543,681 times
Reputation: 19593
Or it could be that no one shops at JCP due to their decrepit and crumbling store interiors and their crappy quality, unstylish tacky clothes. But nice to see that they found a scapegoat.
 
Old 11-09-2012, 08:59 AM
 
Location: Area 51.5
13,887 posts, read 13,680,438 times
Reputation: 9174
I'm not blaming Ellen. I think it was a mistake to make her their spokesperson, but that certainly wouldn't stop me from shopping there. I like Penny's. Decent prices, decent product.

Retail is taking a terrible hit.
 
Old 11-09-2012, 08:59 AM
 
Location: Florida
76,971 posts, read 47,668,310 times
Reputation: 14806
Quote:
Originally Posted by calipoppy View Post
Or it could be that no one shops at JCP due to their decrepit and crumbling store interiors and their crappy quality, unstylish tacky clothes. But nice to see that they found a scapegoat.
Everyone is free to analyze the situation and draw their conclusions
 
Old 11-09-2012, 09:01 AM
 
Location: Great State of Texas
86,052 posts, read 84,531,102 times
Reputation: 27720
JCP made some wrong moves and never recovered.

I used to shop there. It wasn't Ellen. It was their products..frumpy old lady clothes that drove me away.
Now their men's dept is good..very nice dress shirts and casual clothes. But that's about it.
 
Old 11-09-2012, 09:03 AM
 
Location: A great city, by a Great Lake!
15,896 posts, read 11,996,826 times
Reputation: 7502
I'm guessing it's their quality that went to s***, and not who their spokesperson is. I used to shop there a lot, but these days, I'd rather go to Kohls.
 
Old 11-09-2012, 09:07 AM
 
Location: Great State of Texas
86,052 posts, read 84,531,102 times
Reputation: 27720
Quote:
Originally Posted by no1brownsfan View Post
I'm guessing it's their quality that went to s***, and not who their spokesperson is. I used to shop there a lot, but these days, I'd rather go to Kohls.
That's where I go now too. Good quality and still decent prices with a good all around selection of styles.
And I like that they refuse to go into the malls..saves money on mall overhead.
 
Old 11-09-2012, 09:11 AM
 
Location: Charlotte
679 posts, read 615,250 times
Reputation: 237
Didn't a lot of people say that the whole move that JCP made to "eliminate" coupons and deals and special time periods where you could get better prices and instead just institute low prices all the time, didn't that backfire on them Enormously and cost them huge amounts of sales?

I seem to remember there being a lot of talk saying that that move alone hurt them huge amounts
 
Old 11-09-2012, 09:11 AM
 
Location: A great city, by a Great Lake!
15,896 posts, read 11,996,826 times
Reputation: 7502
Quote:
Originally Posted by HappyTexan View Post
That's where I go now too. Good quality and still decent prices with a good all around selection of styles.
And I like that they refuse to go into the malls..saves money on mall overhead.

I used to love going to the mall as a teenager. Haven't been in years. And since my son no longer believes in Santa, there is even less of a reason to go to one. They're obsolete anyway IMO.
 
Old 11-09-2012, 09:13 AM
 
Location: Oxford, England
13,026 posts, read 24,636,683 times
Reputation: 20165
Not sure what having Ellen as a spokesperson has to do with falling profits ? Is the OP implying that somehow because she is Gay she managed to put off customers from shopping there ? I thought most conventional retailing had taken a big hit compared to internet shopping ?

I would have thought quality of products, prices, presentation would have a lot more to do with retail slump.

I guess Gay people should just hide behind closed doors and pretend to be "normal" so as not to offend bigots ??!?! Is that the implication ?

This thread is bizarre.
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