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When will JC Penny learn that their customers are boycotting them because of their never ending gay campaign? They took another half billing dollar beating last quarter.
When will JC Penny learn that their customers are boycotting them because of their never ending gay campaign? They took another half billing dollar beating last quarter.
Neverending gay campaign? Hmmmm, don't think so. I heard it was because the old timers who fear change hated the new layout of the stores, I guess the "salon" type areas confused them? Plus they didn't have the amount of sales like they used to, the old timers didn't take a liking to that either.
Their customers are not boycotting them because of gay ads.
My mother's favorite store (don't know why) used to be JC Penny. She laments changes to the store and its product/prices as why she does not shop there anymore.
Only 1000 moms, the family misinformation council and assorted religious whackaloons have an issue with gay ads. The same kind of people that get upset over Cheerios ads.
JC Penney is hurting because they decided in February 2012 to do away with sales, and instead offer every day low prices. The tactic back-fired and alienated many of their customers. Switching back didn't remedy the problem.
JC Penney's real problem is that is was built as an old time department store, in a Wal-mart, Target or Kohl's marketplace. They cannot actually become Wal-mart, Target or Kohl's, because of their legacy structure. What JC Penney needs is to be truly blown apart and rebuilt as if it had never existed. Its stockholders, though, are reticent to, for all intents and purposes, sacrifice their slim hope of a future in return for buying-into what would basically be a risky retail start-up.
Comments that JC Penney's problems are related to catering to gay clientele are nothing but inane homophobia.
When will JC Penny learn that their customers are boycotting them because of their never ending gay campaign? They took another half billing dollar beating last quarter.
I dont think it has anything to do with their campaigns. Its a matter of high overhead and the economy. Wal Mart took a beating as well.
We have one JC Penney and its failing. I used to shop there but the mall it was in went south and I haven't been there for years and don't care to go back. Elderly people sitting on benches with illegals shuffling around and screaming kids let run loose by girls on cell phones is not much of a atmosphere to get you to spend money. That and the dollar stores and cell phone places filling up spaces between empty store fronts.
Then too JC Penney seemed to be all over the board with their marketing strategy. Sales, no sales. Outlet crap, then it was marketed to one group after another trying to find a niche. Just sell good stuff at good prices and everybody will shop there. Even gays and minorities like bargains( duh). You aim for a small group and you get ignored by the big groups.
I hadn't been in Penny's for awhile, but I ran in there last week to do some school shopping (dress clothes for teen boys). I was pleasantly surprised. The store looked good, they had a good selection of nice looking, decent quality slacks and dress shirts in hard to find sizes, and they were running really good sales. It's nice to have a more affordable option like Penny's because my younger boys in particular will outgrow dress clothing LONG before they'll come close to wearing it out. They're super picky about their clothes, so I was also happy that they actually LIKED what I bought. I'll be back, and I'll be the first to tell you I used to hate Penny's. It was pretty busy, so hopefully things are on the upswing for them.
Amex used Ellen DeGeneres as a spokesperson, and they're not failing.
Cover Girl used her as a spokesperson, and they're not failing.
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