As Josie Appleton, founder of the U.K.'s Manifesto Club, writes in SpikedOnline:
It is based on the idea that a person who has been named by the state, touched on the shoulder, has a superior authority and insight to others. Those who have been ‘named’ are seen as better qualified to ‘safeguard’ the wellbeing of a whole nation’s children. Therefore, concern for children’s wellbeing becomes a state-appointed position.
...This is a new kind of parenting-by-surveillance.
The day-to-day role of a named person is to follow ‘reports’ about a child, to keep an eye on their files. They will have rights to see private medical reports, and to request information about that child from other agencies (there is a legal ‘duty to help named person’).... The other aspect of a named person’s role is to propose ‘interventions’. They will have a role in drawing up a ‘child’s plan’ if a child is found to have a ‘wellbeing need’: this plan will outline the ‘targeted intervention which requires to be provided… in relation to the child’.
Therefore, in substance, the role of the named person is not actually to supplant the family, to state-raise children, but rather to insert a surveying, coercive authority – a spy – in the midst of every family.
Every Child in Scotland to Be Supervised by State-Appointed Busybody - Hit & Run : Reason.com