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I'm posting this to help some here. If people are polled by what media that they "trust"
Those polled are going to respond with the media that they watch. FOX is popular, just like, say the WWE is popular. It gets ratings. Its viewers like its product. Its audience is also not fragmented.
It's like music formats - country is on big group, rock, pop and R&B are fragmented, but depending on how you slice it, country can have the biggest piece of the pie.