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Meh, if they can figure out how I am going to vote from a few vacation, concert, and pictures of my kids, let them have at it.
They did it by harvesting the data from all of those stupid surveys that people take and post the results of. Like personality surveys and all that nonsense where you provide additional data via answers to questions.
You can dump your FB account if it makes you feel safer, but from the sound of it, that's a little like closing the barn door after the cows have escaped.
Cambridge Analytica created psychological profiles of pretty much every Facebook user, and likely from there the users of other social media sites. They know what your trigger points are, and they played the American public (and the UK public too in Brexit) like fiddles. And they still have those profiles in their hot little hands.
This was much more than demographic profiling; this was psycho-social engineering.
No doubt in my mind that we're all victims of Cambridge Analytica's little experiment, in one form or another. Kogan (the Cambridge guy who developed this) has as much said so.
The only way to really protect yourself is to do your own research, using a variety of sources, and think for yourself.
I have been planning my Facebook exit for some time now just because the novelty of it wore off a long time ago. The feed is so convoluted with news crap now and the majority of my friends just rant about things.
I miss the days before social media and portable devices were around. I say that and I work in the freaking IT world.
Facebooks actions with Cambridge analytica are hammering it. Toss in all the other uncertainty going on, and its dropping. Hard to predict whats going to occur next. It does seem over inflated, so I keep thinking a large drop will occur, but it keeps holding steady just bouncing around.
During a 2013 interview with Roland Martin, Congresswoman Maxine Waters propped up the Obama administration for “[putting] in place†a “database [that] will have information about everything on every individual.â€
“[Obama’s second inauguration] represented the beginning of his second term,†the ‘Washington Watch’ host first posed to the California Democrat. “But it also represented the countdown of the end of his presidency. The reality is, like anything else, you better get what you can while he’s there because, look come 2016, that’s it.â€
They did it by harvesting the data from all of those stupid surveys that people take and post the results of. Like personality surveys and all that nonsense where you provide additional data via answers to questions.
And, as I said, you didn't even have to take their personality survey. They used that access to gather psychological information on the friends of friends of friends of the people who took the survey. They didn't just look at your family photos; they analyzed everything you've said, what you've liked, etc. And, it seems likely that it wasn't limited to Facebook, but included other social media sites as well.
Marketers have, of course, used demographic profiling since the 1980s. But this is a new level of individual psychological analysis AND targeting your fears that is pretty creepy.
And, as I said, you didn't even have to take their personality survey. They used that access to gather psychological information on the friends of friends of friends of the people who took the survey. They didn't just look at your family photos; they analyzed everything you've said, what you've liked, etc. And, it seems likely that it wasn't limited to Facebook, but included other social media sites as well.
Marketers have, of course, used demographic profiling since the 1980s. But this is a new level of individual psychological analysis AND targeting your fears that is pretty creepy.
At a minimum, I'm sure it included Instagram which they own, as well as WhatsApp.
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